Poland Hotel Market Report

Horwath HTL Poland is pleased to announce the release of its highly anticipated report, “Hotel Market Report: Poland.” This comprehensive report offers a detailed analysis of the Polish hotel market and provides valuable insights into the evolving trends shaping the country’s tourism industry.

Key Findings from the report:

• 64% of Poles choose to stay in Poland for their main holiday in 2023: The report highlights a significant shift in travel preferences, with 64 percent of Polish residents opting to spend their main holiday within the country’s borders. This indicates a substantial increase in domestic tourism, showcasing Poland as a preferred destination for locals.
• Domestic tourism surges in popularity: The growing appeal of domestic tourism is a standout feature of the Polish hotel market in 2023. As Poles explore the beauty and diversity of their own country, the hospitality industry experiences a surge in demand from local travelers.
• Poland emerges as a rapidly developing tourism market: Over recent years, Poland has witnessed a remarkable rise in popularity as a holiday destination, positioning itself as one of the fastest-developing markets in Europe. This positive trend has culminated in Warsaw’s well-deserved victory in the prestigious ‘Best Destinations’ competition for the European Union, further cementing Poland’s status as a must-visit location.