Market Report: Switzerland

In 2015, Switzerland Tourism started promoting the ‘Grand Tour of Switzerland’. Some people called it the ‘Route 66’ of Switzerland. It’s a 1,600 km long route that connects 45 major sights and attractions of this rather small country.

With that in mind, Michaela Wehrle from Horwath HTL Switzerland thought it would be a good idea to select a few of those wonderful places, put themselves on the tourist’s trail to explore their own country and find out if the promotional tool, ‘Grand Tour of Switzerland’, has had an impact on the tourist demand.