Market Report: Koh Samui – Top Tier Hotels

By Nikhom Jensiriratanakorn on November 27, 2018

MARKET REPORT SAMUI

When Maldives goes mass, Koh Samui goes niche.

The emergence of Koh Samui as an alternative playground for well-heeled beach vacationers has led to the recent blossoming of five star and luxury resorts. New wealth has shifted east towards China and so does a surge of outbound getaway travellers. An upmarket position of Bangkok Airways and its control over the charming resort-like Samui International Airport present a good contrast to mass market orientation of Asian beach destinations like Phuket and Bali, and match well with a boutique concept and design of sprawling high-end resorts on the tropical paradise island.

This latest report by Horwath HTL Thailand provides great insight into trends and outlook of Koh Samui’s top-tier hotel market.

About the author

Nikhom Jensiriratanakorn nikhom@horwathhtl.com