Project Scope

Horwath HTL Germany developed a comprehensive portfolio management strategy for St. Blasien Tourism to optimize the performance and market positioning of its tourism assets. The strategy was designed to enhance the value and appeal of the town’s hospitality offerings while fostering sustainable growth and maximizing stakeholder returns.

The first step involved a detailed audit of St. Blasien’s tourism assets, including hotels, guesthouses, recreational facilities, and cultural attractions. Each asset was assessed based on key performance indicators (KPIs) such as occupancy rates, revenue streams, operating costs, and visitor satisfaction. This analysis provided a clear understanding of the strengths, weaknesses, and growth potential across the portfolio.

Our team then conducted a market analysis to identify key trends and demand drivers in the region. St. Blasien’s position as a serene destination in the Black Forest with significant cultural and natural appeal was identified as a unique selling proposition. This insight informed strategies to attract diverse visitor segments, including wellness travelers, eco-tourists, and cultural enthusiasts. Benchmarking against competing destinations helped highlight opportunities to enhance the town’s competitiveness.

The portfolio management strategy emphasized diversification and strategic investments. Recommendations included upgrading underperforming assets to meet contemporary traveler expectations and developing new offerings, such as wellness-focused accommodations, outdoor adventure packages, and experiential cultural events. Sustainable practices were integrated into the strategy, ensuring environmental stewardship while aligning with growing traveler preferences for eco-conscious destinations.

Revenue management practices were tailored for the portfolio, incorporating dynamic pricing models to optimize profitability during peak and off-peak seasons. Additionally, a centralized digital marketing strategy was proposed to increase the visibility of St. Blasien’s tourism assets. This included leveraging social media campaigns, search engine optimization, and partnerships with travel platforms to target both domestic and international visitors.

To ensure effective execution, the strategy included a governance framework for monitoring performance across the portfolio. Regular reporting mechanisms were established, enabling stakeholders to track progress against key goals and make data-driven decisions. Risk management plans were also outlined to address potential market fluctuations or operational challenges.

The final portfolio management strategy equips St. Blasien Tourism with a roadmap to enhance its tourism offerings, boost visitor engagement, and secure its position as a leading destination in the Black Forest region. Through a combination of strategic investments, sustainable practices, and effective marketing, the town is well-positioned to achieve long-term success in the competitive tourism landscape.

Project Location

St. Blasien, Germany