Market Entry Strategy in Japan

Project Scope

Horwath HTL was engaged by Nikken Sekkei and Nomura Real Estate Development to conduct detailed research on hotel brands that have not yet entered the Japanese market. The project focused on identifying potential opportunities for introducing new international hotel brands into Japan’s highly competitive and evolving hospitality sector.

The research involved a comprehensive analysis of the Japanese hotel market, including existing players, market trends, and consumer preferences. It sought to identify gaps in the market where international brands could successfully position themselves, catering to both domestic and international travelers. Particular emphasis was placed on understanding how these brands could align with Japan’s cultural and service standards while addressing growing demand in key cities and regional markets.

Horwath HTL’s findings provided strategic insights into the viability of bringing untapped hotel brands into Japan, assessing their potential appeal and the operational requirements for successful market entry. The research also evaluated the competitive landscape, regulatory considerations, and the importance of partnerships with local stakeholders to ensure smooth integration into the Japanese hospitality ecosystem.

This collaboration laid the groundwork for strategic decisions on brand selection and market entry strategies, helping to enhance the diversity of accommodation options in Japan. By leveraging its global expertise, Horwath HTL provided Nikken Sekkei and Nomura Real Estate Development with actionable recommendations to support the introduction of new hotel brands, contributing to the enrichment of Japan’s hospitality industry.

Localização do projeto

Multiple, Japan