Hospitality Experience
Wine Boutique Hotel
Promoted by a prestigious winemaking family with 350 years' experience in the sector, this project aims to diversify and strengthen its activity by creating a luxury hotel development centred on the theme of wine. Located on an old Alentejo estate in Estremoz, the project aims to position itself as an international destination of excellence, offering a unique experience that combines wine tradition with high standard hospitality. With a strong gastronomic and wine tourism component, the development aims to be a benchmark in the region and in the highest segment of the hotel sector.
Project Scope
Promoted by a prestigious winemaking family with over 350 years of expertise, this project seeks to expand their legacy by creating a luxury hotel development centred around the rich traditions and culture of wine. The initiative is designed to diversify the family’s activities, blending their deep-rooted heritage with high-end hospitality to offer a unique and immersive experience.
The concept for the luxury wine hotel revolves around celebrating the art of viticulture and showcasing the family’s storied history in winemaking. The property will be set amidst the vineyards, offering guests a direct connection to the land and the winemaking process. Architectural and interior designs will reflect the elegance and authenticity of the wine culture, seamlessly integrating modern luxury with traditional aesthetics.
At the heart of the guest experience will be the theme of wine, with activities designed to educate and delight. Guests will have the opportunity to participate in wine tastings, guided tours of the vineyards and cellars, and workshops led by expert sommeliers. Seasonal experiences, such as grape harvesting, will provide a hands-on connection to the winemaking process. Exclusive pairings of wine and gastronomy will further enhance the experience, with menus crafted to highlight the family’s finest vintages.
Beyond its focus on wine, the hotel will offer world-class amenities, including luxurious accommodations, a wellness spa, and curated cultural activities that reflect the region’s heritage. The project also prioritises sustainability, with eco-friendly practices integrated into both the winemaking and hospitality operations.
This luxury wine hotel aims to be more than a destination—it is envisioned as a tribute to the family’s enduring legacy and a celebration of their passion for wine. By combining tradition, innovation, and exceptional service, the project promises to offer an unforgettable experience for discerning guests, while strengthening the family’s position as leaders in the wine and hospitality industries.
Project Location
Estremoz , Portugal