The valuation of the Marriott Hotel required a detailed financial and market assessment to determine its fair market value and investment potential. Our consultants were engaged to conduct an independent valuation, ensuring a comprehensive understanding of the hotel’s revenue performance, competitive positioning, and long-term financial outlook.

The process began with a thorough review of the hotel’s operational data, including historical financial performance, occupancy trends, average daily rates, and revenue per available room. A market study was conducted to assess demand drivers, competitor benchmarks, and broader economic conditions influencing the hotel’s performance. This analysis ensured that revenue projections were grounded in realistic market expectations.

A range of valuation methodologies was applied, including discounted cash flow analysis, capitalisation rate assessment, and benchmarking against comparable transactions. Sensitivity analyses were carried out to test the impact of varying market conditions, operational efficiencies, and macroeconomic factors on the hotel’s valuation. Consideration was also given to brand affiliation, management structure, and potential repositioning opportunities that could influence long-term asset value.

The final valuation report provided a detailed and data-driven assessment, equipping the client with critical insights for investment decision-making, financing negotiations, or strategic planning. By combining financial expertise with a deep understanding of the hospitality sector, our work ensured a rigorous and commercially sound valuation of the Marriott Hotel.

Project Location

Buenos Aires, Argentina