Project Scope

Horwath HTL Ireland was engaged to provide strategic advice to an Irish hotel group on the acquisition and repositioning of two regional resort hotels. The project aimed to unlock the full potential of these assets, aligning them with market demand and the client’s broader portfolio strategy.

The initial phase of the project focused on a comprehensive assessment of the two properties, including their operational performance, market positioning, and potential for redevelopment. Our analysis incorporated a review of historical financial data, competitive market research, and an evaluation of the unique characteristics of each property. This thorough approach ensured a clear understanding of the strengths and opportunities for each resort.

Based on this assessment, we developed a tailored repositioning strategy for each hotel, recommending enhancements to their facilities, services, and target markets. This included advice on capital investment priorities, such as upgrades to guest rooms, spa facilities, and conference spaces, to better align with the expectations of high-value leisure and corporate clientele.

To support the acquisition and repositioning process, we also provided detailed financial projections and risk assessments, ensuring the client could make informed decisions with confidence. Additionally, we offered guidance on marketing strategies to reposition the hotels within their respective regional markets, including rebranding opportunities to strengthen their appeal to both domestic and international visitors.

The strategic advice provided has enabled the hotel group to proceed with confidence in the acquisition and redevelopment of these properties, positioning them for long-term success in Ireland’s competitive hospitality market. This project highlights our ability to deliver actionable insights and transformative strategies for high-profile hospitality investments.

Project Location

Ireland