The strategic consulting for Hilton Garden Inn & Go Inn focused on refining the brands’ market positioning and enhancing their operational strategies to drive long-term growth and profitability. Our consultants were engaged to assess both brands’ competitive advantages, identifying opportunities for differentiation and market expansion.

The process began with an in-depth analysis of the competitive landscape, including a review of market trends, customer expectations, and competitor offerings. This involved evaluating the positioning of Hilton Garden Inn and Go Inn within their respective segments, understanding target customer needs, and identifying key opportunities to leverage the strengths of each brand.

Financial modelling and forecasting were central to our approach, with projections developed to assess potential revenue growth, cost structures, and investment returns for both brands. We examined operational efficiencies, including staffing models, service offerings, and cost control measures, to maximise profitability without compromising customer experience.

A key element of the strategy involved defining and refining each brand’s unique value proposition. For Hilton Garden Inn, the focus was on enhancing its appeal to both business and leisure travellers, emphasising comfort, convenience, and quality service. For Go Inn, the strategy centred on expanding its footprint in the economy segment, appealing to budget-conscious travellers while maintaining a high standard of service.

The final deliverables included actionable recommendations for both brands, covering marketing strategies, operational improvements, and customer experience enhancements. By aligning each brand’s strategy with market demands and operational realities, our work helped Hilton Garden Inn & Go Inn solidify their positions and achieve sustainable growth in the competitive hotel industry.

Project Location

São Paulo, Brazil