Project Scope

Horwath HTL was engaged by Yours Hotel Fukui to provide comprehensive advisory services for the Courtyard by Marriott Fukui project, which successfully opened in March 2024. This engagement included operator selection, management contract negotiation, financial modeling, and pre-opening support to ensure the hotel’s seamless entry into the market.

The project began with a thorough operator selection process, during which Horwath HTL identified potential candidates and evaluated their compatibility with the vision and goals of Yours Hotel Fukui. After a detailed analysis, Courtyard by Marriott was selected as the operator due to its strong brand recognition, global standards, and alignment with the project’s strategic objectives.

Following the selection, Horwath HTL provided expertise in negotiating the management contract. Key areas of focus included establishing competitive management fees, aligning operational responsibilities, and defining performance benchmarks to ensure mutual success for Yours Hotel Fukui and Marriott International. The negotiation process balanced the interests of both parties, securing a favorable agreement that supported long-term operational and financial goals.

In parallel, Horwath HTL developed a detailed financial proforma for the project, projecting revenues, operating costs, and expected returns. This financial model provided a robust foundation for decision-making, ensuring the hotel’s feasibility and profitability in Fukui’s competitive market.

Pre-opening support was another critical aspect of the engagement. Horwath HTL advised on operational planning, staffing, marketing strategies, and other key activities to ensure a smooth launch. This included collaborating with Marriott International to implement brand standards and create a cohesive guest experience reflective of the Courtyard by Marriott brand.

The successful opening of Courtyard by Marriott Fukui marked a significant milestone, with the hotel poised to become a prominent addition to Fukui’s hospitality landscape. Horwath HTL’s comprehensive support throughout the process ensured the project’s alignment with market expectations and operational excellence, delivering value to both Yours Hotel Fukui and the local tourism industry.

Project Location

Fukui, Japan