Hospitality Experience

Condo Hotel Market Research for MUFG

Horwath HTL was engaged by MUFG to conduct market research and develop cash flow projections for a condo hotel project in Niseko, a renowned destination for luxury ski and outdoor tourism. The primary objective was to evaluate the viability of the project and provide MUFG with actionable insights to guide their investment strategy.


Project Scope

Horwath HTL was engaged by MUFG to conduct market research and develop cash flow projections for a condo hotel project in Niseko, a renowned destination for luxury ski and outdoor tourism. The primary objective was to evaluate the viability of the project and provide MUFG with actionable insights to guide their investment strategy.

The market research phase involved a detailed analysis of Niseko’s hospitality and real estate markets. This included examining trends in tourism demand, particularly among high-net-worth individuals and international visitors, who form a significant segment of Niseko’s clientele. The competitive landscape of existing and upcoming condo hotels was assessed to identify market positioning opportunities, key differentiators, and pricing strategies.

Key components of the research also involved evaluating the seasonal nature of Niseko’s tourism, which experiences peak demand during the winter ski season, with additional appeal during the summer for outdoor activities. The findings highlighted opportunities for year-round occupancy and revenue generation through diversified offerings.

Using data from the market analysis, Horwath HTL developed a financial model to project the future cash flow of the condo hotel. This included detailed estimates of revenue streams such as room rates, rental income from owner-occupied units, and ancillary services like dining, spa facilities, and outdoor activity packages. Operating expenses, management fees, and capital requirements were also factored into the model to ensure a comprehensive assessment of the project’s financial performance.

The final deliverable provided MUFG with a robust evaluation of the condo hotel’s potential profitability and risk profile. The cash flow projections offered clarity on expected returns, enabling MUFG to make informed decisions regarding the project’s development and operational strategy. Horwath HTL’s research and analysis equipped MUFG with the tools necessary to position the project as a standout offering in Niseko’s luxury hospitality and real estate market.

Hospitality
Strategy and Planning
Assets

Project Location

Niseko, Hokkaido, Japan


Japan Office

Japan office


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