
Hospitality Experience
Market Research for a Hotel near Expo Memorial Park.
Horwath HTL was engaged by Kanden Amenix to conduct a feasibility study for their two hotel projects near Expo Memorial Park to compare with the proforma submitted by the hotel operator.
Project Scope
Horwath HTL was engaged by Kanden Amenix to conduct a feasibility study for two proposed hotel projects near Expo Memorial Park in Osaka. The primary objective was to evaluate the financial and operational viability of these projects and provide an independent analysis to compare against the proforma submitted by the selected hotel operator.
The feasibility study began with a comprehensive market analysis of the Osaka region, with a particular focus on the area surrounding Expo Memorial Park. This included an evaluation of current and projected demand drivers, such as tourism trends, major events, and the park’s potential to attract both domestic and international visitors. The analysis also considered the competitive landscape, assessing existing and upcoming hotels in the vicinity to identify market gaps and opportunities.
Horwath HTL developed detailed market positioning recommendations for the two hotel projects, including insights into target demographics, ideal room configurations, and ancillary service offerings such as dining, wellness, and meeting facilities. These recommendations were informed by the unique attributes of the location and the expected demand from leisure and business travelers.
The financial component of the study involved creating an independent proforma to project revenues, operating costs, and returns on investment. This analysis provided a robust basis for comparing the performance metrics proposed by the hotel operator. Factors such as occupancy rates, average daily rates, and revenue per available room (RevPAR) were scrutinized to ensure alignment with market realities.
The final deliverable provided Kanden Amenix with a comprehensive assessment of the feasibility of the two hotel projects, highlighting any discrepancies between the operator’s proforma and Horwath HTL’s findings. This enabled Kanden Amenix to make informed decisions regarding the projects’ positioning, operational strategy, and potential financial outcomes.
By leveraging its expertise in hotel market research and financial analysis, Horwath HTL ensured that Kanden Amenix had a clear and actionable understanding of the viability of their projects near Expo Memorial Park, supporting their efforts to maximize the potential of these developments in Osaka’s dynamic hospitality market.
Project Location
Osaka, Japan