Hotels & Chains Report
Albania Hotels & Chains Report 2021
The Albania Hotels & Chains Report 2021 offers a detailed snapshot of the evolving hospitality market in Albania, highlighting the growing presence of branded hotels and the overall expansion of the hotel industry in the country.
The report examines the trends, challenges, and opportunities that have shaped the industry, especially in light of recent global events.
Market Overview
Albania has witnessed remarkable growth in its tourism sector over the past five years, with foreign arrivals increasing at a compound annual growth rate (CAGR) of 12% between 2015 and 2019. This surge in tourism has been accompanied by a significant rise in hotel nights, with a 10% increase in 2019 alone. The country’s hotel industry is emerging as a new hotspot on the Mediterranean, attracting both domestic and international investors.
Growth of Branded Hotels
From 2018 to 2021, the number of chain hotels in Albania nearly doubled, from 12 to 23 properties, while the number of rooms increased from 736 to 1,277. The penetration rate of chain hotels rose from 1.2% to 2%, with international chains branding five properties, including prominent entries like Maritim Hotels and Hilton Garden Inn.
Domestic and International Chains
- Domestic Chains: Via Hotels, a domestic brand, has been a significant player, expanding its portfolio to include more than 10 hotels, contributing to the overall growth of domestic hotel chains.
- International Chains: International brands such as Maritim Hotels and Hilton have also established a presence, particularly in key cities and resort destinations along the coastline.
Key Destinations and Development
- Tirana: The capital city leads in chain hotel development, having doubled its supply over the last two years, now boasting 600 chain hotel rooms.
- Coastal Areas: Albania’s coastline, spanning over 350 km, has become a focal point for hotel development, with a substantial number of chain hotels and ongoing projects in popular destinations like Durres and Saranda.
Business Models and Ownership Structures
The report outlines the predominant business models in Albania’s hotel industry, revealing a mix of franchising, leasing, and ownership:
- Franchising: Accounts for 37% of rooms, with a significant presence in the midscale and upscale segments.
- Leasing: Represents 43% of rooms, indicating a preference for this model among investors.
- Owned: Makes up 10% of rooms, often seen in smaller, luxury properties.
Pipeline and Future Development
Albania’s hotel pipeline is robust, with several projects in development:
- Tirana: Two new hotels with a combined total of 270 rooms.
- Durres: A major project adding 350 rooms.
- Palase and Vlora: New developments further extending the country’s hospitality capacity.
Albania’s hotel industry is in a dynamic phase of growth, with both domestic and international players eager to capitalize on the country’s burgeoning tourism market. As Albania continues to establish itself as a competitive Mediterranean destination, the continued development of branded hotels and strategic investments will be key to maintaining momentum.
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