Hospitality Experience
Proposed Theme Park Hotel Concept & Financial Performance Assessment
We prepared the independent assessment and verification of hotel plans and projections for a proposed theme park hotel.
Project Scope
Horwath HTL was engaged to provide an independent assessment and verification of the concept and financial projections for a proposed theme park hotel. The assignment aimed to ensure the project’s alignment with market demand and its financial viability, supporting the client in making informed development decisions.
The engagement began with a detailed evaluation of the hotel’s proposed concept, including its room configuration, amenities, guest experience features, and integration with the adjacent theme park. The concept was assessed for its ability to align with the needs of families, leisure travellers, and other target markets drawn to theme park-based accommodations. Recommendations were made to refine the hotel’s offering to enhance its competitive positioning and guest appeal.
Our team conducted a thorough market analysis, examining demand drivers such as projected theme park attendance, local tourism trends, and the competitive landscape of hotels in similar settings. This analysis ensured the proposed development was positioned to capitalise on demand while addressing market gaps.
A financial performance assessment was prepared to verify the project’s revenue projections, operating cost estimates, and anticipated profitability. Using benchmark data from comparable properties and industry standards, we validated the assumptions underpinning the financial model. Sensitivity analyses were applied to evaluate the project’s resilience under varying scenarios, including fluctuations in visitor numbers and economic conditions.
The final deliverable included a comprehensive report outlining the assessment findings, verification of financial projections, and strategic recommendations to optimise the hotel’s concept and performance. This work provided the client with a clear understanding of the proposed theme park hotel’s market potential and financial sustainability, enabling confident progression in the development process.
