Hospitality Experience
Marriott Contract Review and Negotiation for POE Dual-branded Property
We were engaged to review and negotiate the management contract for a dual-branded Marriott property under the POE portfolio, a challenging project requiring a nuanced understanding of dual-brand operations. Dual-branded properties present unique challenges, particularly in balancing shared operational resources, defining brand identities, and ensuring profitability for both brands. The project required meticulous attention to detail, as the contract needed to address the complexities of shared facilities, overlapping services, and distinct target markets for each brand.
Project Scope
We were engaged to review and negotiate the management contract for a dual-branded Marriott property under the POE portfolio, a challenging project requiring a nuanced understanding of dual-brand operations. Dual-branded properties present unique challenges, particularly in balancing shared operational resources, defining brand identities, and ensuring profitability for both brands. The project required meticulous attention to detail, as the contract needed to address the complexities of shared facilities, overlapping services, and distinct target markets for each brand.
Our approach began with a comprehensive review of the contract terms, focusing on clauses related to operational responsibilities, cost-sharing mechanisms, and performance guarantees. We worked to ensure that the agreement included equitable revenue-sharing arrangements and robust accountability measures. Additionally, we prioritized clarity in brand delineation to avoid potential conflicts between the two entities while maintaining a cohesive guest experience.
Beyond the contractual aspects, our team provided strategic guidance on optimizing the dual-brand strategy, ensuring the property was positioned to capture a diverse range of guest segments. We also recommended operational adjustments to enhance efficiency and streamline costs. By the end of the project, we had successfully negotiated an agreement that protected the owner’s interests, supported Marriott’s brand standards, and laid the foundation for the property’s operational and financial success.
Our approach began with a comprehensive review of the contract terms, focusing on clauses related to operational responsibilities, cost-sharing mechanisms, and performance guarantees. We worked to ensure that the agreement included equitable revenue-sharing arrangements and robust accountability measures. Additionally, we prioritized clarity in brand delineation to avoid potential conflicts between the two entities while maintaining a cohesive guest experience.
Lokalizacja projektu
Kunshan, Jiangsu Province, China