The feasibility study for converting two office towers into a hotel focused on evaluating the potential for transforming existing office space into a profitable and operationally efficient hotel property. Our consultants were engaged to assess the structural, financial, and market viability of the conversion, ensuring that the project would meet both the brand’s standards and market demand.

The process began with an analysis of the two office towers, including a structural assessment to determine the feasibility of adapting the buildings for hotel use. This involved reviewing the layout, space configuration, building codes, and compliance with local zoning and hospitality regulations. We identified the necessary renovations and upgrades, such as plumbing, electrical systems, and structural changes, to convert the office spaces into hotel rooms and guest facilities.

Market research was a key component of the study, with a detailed analysis of the local hospitality landscape. We assessed the demand for hotel rooms in the area, focusing on business, leisure, and transient segments. This included a review of competitive properties in the region and identifying gaps in the market where the converted property could offer a unique value proposition. The market study helped define the hotel’s target customer base, positioning, and pricing strategy.

Financial modelling played a central role in assessing the investment required for the conversion. We developed detailed projections for capital expenditure, operational costs, and potential revenue. This included forecasting occupancy rates, room rates, and revenue per available room, with sensitivity analyses to evaluate the impact of different market conditions and operational scenarios on profitability.

Operational feasibility was another critical factor, involving an assessment of staffing needs, service offerings, and operational structures that would align with the hotel’s brand and target market. We provided recommendations on efficient service delivery models and cost control strategies to ensure long-term sustainability.

The final feasibility study provided a comprehensive overview of the conversion project, including detailed financial projections, renovation requirements, and strategic recommendations for the hotel’s development. Our work helped the client assess both the risks and opportunities associated with the project, ensuring that the office-to-hotel conversion would be a profitable and operationally successful venture.

Project Location

São Paulo, Brazil