Stela Pleša

Consultant, Zagreb, Croatia

Stela Pleša is offering expertise in the fields of market research, analysis, and operational support for the development of tourism products and destination marketing strategies.

Bio

Stela Pleša is a Consultant at Horwath HTL Croatia, bringing expertise in market research, analysis, and operational support for the development of tourism products and destination marketing strategies. Since joining the firm in August 2022, she has been actively involved in numerous projects, focusing on creating innovative tourism products and crafting comprehensive destination management strategies. Her core competencies include sustainable destination master planning, the development of tourism products tailored to specific markets, and the design of strategic and operational plans that enhance destination competitiveness.

Stela has extensive experience in integrating digital transformation and sustainability principles into destination management and marketing initiatives, ensuring alignment with evolving industry trends. Her work has contributed to projects in Croatia, Albania, Montenegro, and the UAE, where she has successfully applied her knowledge of travel and tourism sustainability to promote long-term growth.

Stela holds a degree in International Tourism, Leisure, and Events Management from NHL Stenden University, providing her with a solid academic foundation to deliver impactful and forward-looking solutions in the tourism sector.