Phoenix Chen
Analyst, Atlanta, USA
Phoenix Chen specialises in financial analysis, macroeconomic analysis and digital transformation as an analyst.
Bio
Phoenix Chen is an Analyst at Horwath HTL Atlanta, specialising in financial analysis, macroeconomic analysis, and digital transformation. Her keen analytical skills and forward-thinking approach allow her to deliver insightful solutions that address the evolving needs of clients in the hospitality and tourism sectors.
Phoenix began her journey with Horwath HTL as a summer intern in June 2023, where her strong capabilities and dedication quickly set her apart. Recognised for her talent and potential, she transitioned to a full-time analyst role in early 2024, where she continues to contribute to the firm’s success.
Phoenix’s academic foundation is rooted in a Bachelor of Arts in Economics and a Master’s Degree in International Finance from Columbia University. This robust educational background has equipped her with a deep understanding of economic trends, financial modelling, and global markets, which she applies to her work with precision and insight.
At Horwath HTL, Phoenix leverages her expertise to help clients navigate financial complexities, implement transformative strategies, and capitalise on emerging opportunities. Her commitment to excellence and adaptability in a fast-paced environment make her a valuable asset to the Atlanta team.
Through her work, Phoenix is dedicated to driving impactful outcomes for clients and supporting their long-term success in a competitive and dynamic industry.
Phoenix's Experience
Bold steps forward
We help clients achieve extraordinary outcomes.
Global Franchise and License Fee Comparison
Global
Market & Feasibility Study for Luxury Ski Resort
Wyoming, USA
Market Study for RV Park
Fredericksburg, USA
Brand Selection & Development of Lifestyle Hotel
Roswell, GA, USA
Due Diligence of L’Ermitage Hotel, Beverly Hills
Beverley Hills, USA
Impact Study and Incentive Review
Memphis, USA
BOH Planning for Large-Scale Resort Development
Orlando, USA
Global Business Landscape & Non-Gaming Trends
Global
Expert insights
Cutting edge analysis.
Lifestyle hotels: the ultimate network impact move
Even if they don’t always generate the highest returns, they contribute by making the broader portfolio more relevant and appealing – especially to younger, experience-driven travellers. In many ways, lifestyle brands are the front-facing ambassadors of modern hospitality, bringing energy, identity, and fresh perspective to the mix.
What we learned at ALIS CALA 2025: Day 2
The debut of ALIS CALA 2025 marked a significant milestone for the hospitality industry in the Caribbean and Latin America. Merging the former CHRIS and HOLA conferences, this unified platform brought together more than 100 hospitality leaders, investors, and developers in Coral Gables, Florida to chart the future of travel and investment across the region.
Resilience in Paradise
Global leisure travel patterns are undergoing a notable realignment as economic and political headwinds emanating from the United States redirect international tourists toward more accessible and stable destinations. The Caribbean, in particular, has emerged as a prime beneficiary of this shift. Factors such as U.S. trade tariffs, policy uncertainty, and geopolitical tensions have dampened the appeal of U.S. travel for many overseas visitors, resulting in a “travel diversion” effect in which sun-seeking travelers opt for Caribbean getaways over U.S. holidays. At the same time, the Caribbean region’s robust tourism recovery and relative political stability have positioned its islands as attractive havens for both vacationers and investors.