The Rise and Rise of Outdoor Events
Date: February 23, 2022
The lifestyle and work-life balance embraced by Gen X, Millennials and Gen Z has forced the hospitality industry to adjust its approach to both hotel design and accommodating events. This adjustment was happening long before Covid-19 created an unprecedented demand for outdoor events.
In this latest article for Glamping Business, the official publication of the American Glamping Association, Todd Wynn-Parry MD of Horwath HTL, Oregon and head of the Outdoor division shares his insights on how outdoor events are a huge growth market in hospitality, and how hotel operators can get onboard.