Pandemic Bites but Italian Hotel Pipeline Remains Strong

Pandemic Bites but Italian Hotel Pipeline Remains Strong

Date: May 4, 2022

Rome, 4th May 2022

The Italian hotel market lost 528 hotels in 2021, one of the clearest signs of the impact of the pandemic on Italian hospitality. This fall in supply is one of the key takeaways from the most recent edition of the Italian Hotel and Chains report, released today by Horwath HTL, the world’s largest and most experienced hospitality consulting brand. This figure is offset however by the branded hotel pipeline, with an estimated 21,450 new rooms scheduled to open by 2024.

The report, widely considered to be the most comprehensive examination of the Italian Hotel Market ever captured, examines the relationship between hotel chains and their independent colleagues across all sizes, style and quality of property. The Italian hotel market famously has a very low proportion of Brand affiliated hotels, both domestic and international, compared to other developed European countries but that is steadily changing. Of the 500 plus hotels that left, only three were branded.

Zoran Bacic, managing of Horwath HTL Italy and author of the report said “The pandemic has been described as having an accelerating effect on existing trends, and this is certainly true for the hotel industry. For several years now the industry has been moving towards more chain affiliated/branded hotels and this increased last year. The pipeline which shows 21,450 branded rooms scheduled to open by 2024, 60% of which are in the upscale segment or higher, shows that investment appetite in the sector remains strong.”

The report includes:

  • The Key data from 2021
  • Chain hotels by number, size and scale
  • Chain hotels by type of destination
  • Chain hotels by Business model
  • Top 20 Chains & Brands in 2021
  • Top 10 Domestic & International Chains in 2021

The report is available for free download from