New Report shows Hotel Chains Continued to Power Ahead in 2018
Date: March 5, 2019
New Report shows Hotel Chains Continued to Power Ahead in 2018
Berlin, 4thMarch 2019
Hotel Chains grew at an impressive 4% in 2018, in the latest publication to be released today by Horwath HTL, the global leader in hospitality consulting.
The European Chains and Hotels Report 2019, published for the third year in a row, looks at hotel chains and brands in 22 markets across Europe, covering 150,000 hotels with 6 million rooms.
It examines the penetration and proliferation of hotel brands versus independents in each country, showing which markets have the most brands and which have the least. It charts chain hotel year on year growth relative to their markets and names the significant players in each.
This year for the first time, two new sections focus on key areas of the business, Investments and deal signings. The report shows the key transactions and owners in each market, and the average price per key. It shows the capital flows for the major deals and who the largest owners per key are.
The report also has a section on deal openings and signings, showing country by country where the most deals were signed and when these hotels are expected to open.
James Chappell, Global Business Director of Horwath HTL said “This latest report is comprehensive and sheds new light on the state of Hotel Chains across Europe. For the first time, we have been able to piece together several key areas of the business, looking at which brands are growing, and in what markets. This, in combination with ownership, transactional and deal signing data, gives an unparalleled view of the market.”
The report is available to download now from www.horwathhtl.com/publications
