HOTCO announces dates for live meeting in 2021

Date: November 18, 2020

HOTCO is back!! We are delighted to announce that the premier hotel investment conference for the CEE region has announced new dates for 2021. The event, held every year in Budapest will be returning March 22-23 for an in-person event. Marius Gomola, event organiser and MD of Horwath HTL, Hungary has a few fiery words to say.

“We are living in unprecedented times and such require unprecedented measures.

I am reaching out to you personally as I am flabbergasted by the timidity of the travel industry in seemingly hesitating to take action in rebuilding. If the industry waits for others to take matters into their hands, be it by (more) government handouts, airline frequencies, destination management promotions, border relaxations or OTA initiatives, we might be waiting until eternity or go out of business faster than we could spell the word bankruptcy.

HOTCO is not waiting! We are busy identifying exemplary leaders and seeking out the doers in the industry to have them on stage and provide guidance in this era of unexpected darkness. We will bring the hotel investment community of the HOTCO region together again to network, engage and boost business activity.

With our supporters, HOTCO will celebrate its 5^th anniversary in a riotously fun, but safe opening gala (honestly, people seem to have even forgotten how to have a great time!). For our online participants, while we can only promise virtual catering, we will surprise you on screen.

Be part of “the” industry event to help kickstart 2021 with the ammunition required for drafting the blueprint for your rebounding success. Be with us and secure new business and contribute to the acceleration of the travel sectors recovery.”

Some of the subjects HOTCO 2021 could address:

Owners at operators’ throats
Operators and owners at insurance companies’ throats
Bankers at owners’ throats
Developers at lessees’ throats
Hotel companies at their own throats as travellers are home-office bound
The travelling public at each other’s throats for going mental being stuck at home
Influencers at followers’ throats to finally meet in person

But in reality HOTCO 2021 will cover:

How to stay in business and keep your asset
How to convince banks to play a supportive role in revitalizing your hotel
Where do investors put their money now
Why hotel and resort developments should not stop
Who is financing hotel projects
How to outsmart aggressive buyers and exit with pride
What is the fair value of hotels and resorts
When to expect distressed acquisition opportunities
Digitalization and how to reap its benefits
Rise of resorts and how to turn them into solid profitable businesses
How to introduce residential sales to boost resort development IRR
Is Zoom the new threat to MICE events and the hotel industry at large
Conference centers and their model for survival
How should thermal resorts capitalize on the rise of health consciousness and fear for safety
Golf as conduit to health and wellness
Attractions fill hotels, but how to turn hotels into attractions
Why all owners need asset managers and why aren’t they on board yet
What to and not to expect from airlines, railways and ships in getting guests to hotels
Winning strategies of key industry players in CEE/SEE/CIS/RUSSIA/Caucasus
Iconic keynote speakers to reflect on what made them stronger and where they are heading at the helm of their companies