Hospitality Experience

Proposed Acquisition of Holiday Inn West Perth

Horwath HTL was engaged to provide an independent assessment for the proposed acquisition of the Holiday Inn West Perth. The engagement focused on delivering a thorough analysis of the acquisition opportunity, ensuring the client had a comprehensive understanding of the property’s potential and financial viability.

Project scope

The assignment began with a detailed property assessment, evaluating the physical condition, operational efficiency, and alignment with the Holiday Inn brand standards. This included a review of the property’s layout, amenities, and compliance with market expectations to identify any immediate or future capital expenditure needs.

A market feasibility assessment was conducted to determine the hotel’s competitiveness and alignment with demand in the West Perth market. This analysis included a review of tourism and business travel trends, competitor performance, and demand drivers such as local infrastructure, corporate activity, and leisure attractions.

The hotel’s historical performance and trading data were analysed to assess its revenue streams, cost structure, and profitability. This step provided insights into past operational performance and opportunities for optimisation under new ownership.

Independent trading projections were prepared to estimate future performance based on market conditions, operational improvements, and investment scenarios. These projections were accompanied by a detailed investment assessment, analysing the potential return on investment and risks associated with the acquisition.

The opportunity assessment identified key areas for value creation, including revenue management strategies, cost-saving opportunities, and potential branding or operational enhancements.

The final report equipped the client with a clear, unbiased evaluation of the acquisition opportunity, providing actionable recommendations to support decision-making. This project underscored our ability to deliver in-depth, independent assessments tailored to high-value hospitality investments.