Hospitality Experience
Market & Feasibility Study for a Beauty Clinic Brand implementation
Market research and a feasibility study for the development of a state-of-the-art medical spa facility, spanning approximately 400 square meters of gross floor area (GFA), with a specialized focus on longevity therapies, strategically located in the heart of Bangkok.
Project Scope
Horwath HTL was engaged to conduct market research and financial feasibility for the development of a cutting-edge beauty and aesthetic clinic, a flagship facility for an international brand targeting the APAC region. The proposed medical spa, located in the heart of Bangkok, Thailand, envisioned a state-of-the-art facility spanning approximately 400 square meters of gross floor area (GFA) with a specialized focus on longevity therapies and advanced aesthetic treatments.
The market research phase included an in-depth analysis of the beauty and wellness industry in Bangkok and the broader APAC region, examining trends such as increasing demand for non-invasive aesthetic procedures and a growing emphasis on preventive and anti-aging treatments. Bangkok, as a regional hub for medical tourism, offered a prime location for the facility, supported by its reputation for high-quality healthcare services and accessibility for international clientele.
Competitive benchmarking highlighted key success factors among comparable facilities, including service offerings, pricing strategies, and client demographics. This analysis provided critical insights into market gaps and opportunities for differentiation, particularly in integrating medical-grade longevity therapies with luxury spa services.
The feasibility study focused on projecting revenues, operating costs, and profitability based on expected client volumes, treatment pricing, and service uptake rates. Scenarios were developed to address potential market fluctuations, ensuring financial resilience and long-term viability. Detailed recommendations were also provided for optimizing the facility’s layout, staffing, and operational workflows to enhance efficiency and guest satisfaction.
The strategic location in central Bangkok, combined with a tailored service offering that merges cutting-edge medical therapies and luxurious wellness experiences, positioned the proposed facility as a market leader in the region. Horwath HTL’s analysis provided a comprehensive roadmap for the implementation of the brand, ensuring its successful entry into the highly competitive APAC aesthetic and wellness market.
プロジェクト所在地
Bangkok, Thailand
