Feasibility Study for Hard Rock Hotel Caldas Novas

Project Scope

The Brazil office recently conducted an in-depth feasibility study for the Hard Rock Hotel in Caldas Novas, Goiás, Brazil. This comprehensive study included several crucial analyses to assess the viability of the project, ensuring its economic, operational, and strategic soundness for a successful launch and sustained growth.

The project began with extensive market research focused on both the hotel and residential segments. By analyzing current market trends, target demographics, and competitor performance, the study provided valuable insights into the demand for high-end accommodation and residential offerings in Caldas Novas, particularly for a globally recognized brand like Hard Rock. This research helped outline the optimal positioning for the brand in the local market, identifying key opportunities for differentiation and competitive advantage.

The economic study was bifurcated to account for different revenue streams, including regular hotel guests and owner-based usage. This dual approach enabled a clear understanding of occupancy patterns, potential seasonality effects, and the projected profitability associated with both guest and owner stays. Additionally, an economic analysis of selling residential units as fractional properties was conducted, focusing on how this model could attract investment while aligning with regional buyer behavior and preferences.

To further refine the project’s competitive edge, a benchmarking analysis was conducted against leading residential competitors in the area. This benchmark study highlighted best practices, pricing strategies, and value propositions offered by other high-end residential properties, allowing the Hard Rock Hotel project to implement strategies that enhance its appeal to prospective buyers and guests.

Finally, the Brazil office provided private recommendations on the business structure, critical next steps, and potential early warnings for the project. These recommendations were designed to guide the client in decision-making, manage risks effectively, and ensure long-term project sustainability. This feasibility study has laid a robust foundation for the successful launch of Hard Rock Hotel Caldas Novas, helping the brand align strategically with market demand and operational efficiencies.

Posizione del progetto

Caldas Novas, Goiás, Brazil