Michael Schnürle
Senior Consultant, Frankfurt, Germany
Michael Schnürle's impressive career spans several key areas including hotel development, operator search and contract negotiation, strategic evaluation, feasibility studies, asset management, and market repositioning.
Bio
Michael Schnürle, Senior Consultant at Horwath HTL Germany, brings extensive expertise in hotel development, operator search and contract negotiation, strategic evaluations, feasibility studies, asset management, and market repositioning. His career is distinguished by his ability to develop innovative concepts and effectively represent owners in complex projects.
Michael's professional journey spans key roles in food and beverage management, hotel consulting, and hotel development, contributing to his deep understanding of the hospitality industry. In 2012, he successfully established and led the Horwath HTL Brasil office in São Paulo, cementing the firm’s presence in the South American market. Following this, he joined B&B Hotels, where he was instrumental in the development of the chain's first properties in Brazil.
In addition to his consultancy work, Michael has contributed to the field as a Hospitality Technologist at SENAC São Paulo and played a pivotal role in financial planning at Anhembi Morumbi, São Paulo. His academic credentials include an MBA in Business Economics from USP São Paulo, complemented by specialised training in Hotel Real Estate Investments and Asset Management at Cornell University.
Fluent in German, English, and Portuguese, Michael’s multilingual capabilities enable him to navigate the global hospitality market with ease, fostering effective communication and collaboration across diverse regions. His combination of practical experience, strategic insight, and academic excellence makes him a key asset to Horwath HTL Germany and a trusted advisor to clients worldwide.
Michael's Experience
Bold steps forward
We help clients achieve extraordinary outcomes.
Dutch Hotel Portfolio Valuation
Berlin and Osnabruck, Germany
Independent Feasibility Study Evaluation
Belgrade, Serbia
Feasibility Study for Proposed Concept
Neuss, Germany
Operational Analysis & Digital Transformation for SV Group
Multiple locations, Germany
PreOpening Support for Steigenberger GrandHotel and Spa
Heringsdorf, Germany
Strategic Operational Advisory
Biberach, Germany
Feasibility Study for TU Dresden University
Grillenburg, Germany
Feasibility Study for F&B Leases
Koblenz, Germany
Expert insights
Cutting edge analysis.
DACH Region Hotels & Chains Report 2024
Our latest report from the German, Swiss and Austrian hotel markets.
The Brand Bubble: Navigating an overloaded market
Our latest report delves into the evolution of the hotel industry, explores the transformation of the hotel industry over the past few decades, focusing on the shift from ownership to franchising and branding as a strategic response to high costs and risks.
Germany Tourism Trends & Relevant Markets
Horwath HTL’s latest trend study – in collaboration with the Heilbronn University of Applied Science – focuses on current trend drivers shaping the tourism sector, including the digitalisation of services, the personalisation of travel experiences and the rise of sustainable tourism. The tourism industry is facing a dynamic environment influenced by a variety of factors: rapid globalisation, a high degree of digitalisation, changing travel habits of a fast-growing population and greater environmental awareness in times of climate change are among the key influencing factors that are continuously changing the tourism industry. These changes are forcing the tourism sector to evolve and adapt its offerings.
Germany Hotels & Chains Report 2022
The latest edition of the German Hotels & Chains report provides a snapshot of a fascinating moment in hospitality. Will we see the direction of the industry change forever? Hotel chains in Germany continue to expand their portfolio in 2022. As a result, the number of rooms in hotel chains is growing to an all-time high of 334,562 rooms, an increase of 5.5 percent compared to 2018. Strong market penetration is particularly evident in major cities such as Berlin, Frankfurt, Munich, and Hamburg. With 584 hotels across all segments and 115,123 rooms, these metropolitan areas command one-third of the total room capacity in the hotel market.
Digital bodyguard in Hotel Asset Management
In the rapidly evolving landscape of digitalization, the hospitality industry faces significant challenges in safeguarding valuable data and maintaining robust cyber security. The concept of a ‘Digital Bodyguard’ is introduced to address these challenges, emphasizing the crucial role of cyber security as part of hotel asset management.
Germany Hotels & Chains Report 2021
The German hotel market has shown remarkable resilience and growth, even in the face of global challenges like the COVID-19 pandemic. This report provides a comprehensive analysis of the hotel chains in Germany, highlighting the trends, key players, and market dynamics that shaped the industry in 2021.