Dariusz Futoma
Managing Director, Warsaw, Poland
Dariusz Futoma brings over three decades of expertise in the hotel industry, with a strong focus on strategic and operational excellence in the Polish market and beyond.
Bio
Dariusz Futoma serves as Managing Director at Horwath HTL Warsaw, bringing over 30 years of expertise in the hotel industry with a strong focus on strategic and operational excellence in Poland and international markets. Since joining Horwath HTL in 2015, Dariusz has played a pivotal role in enhancing business value and profitability for hospitality investors and operators, offering tailored strategies that align with market trends and client objectives.
Dariusz’s expertise spans strategic planning, sales and marketing direction, hotel management and franchise contract negotiations, coordination of sales departments, and outsourcing solutions. His experience also includes serving as an expert witness in hospitality-related matters, further underscoring his comprehensive understanding of the industry. His strategic insight has proven invaluable in developing solutions that drive both operational efficiency and long-term success.
A key contributor to the advancement of Poland’s hotel sector, Dariusz co-organises the Hotel & Tourism Trends conference and is a co-author of the *Hotel Guidebook*, the first comprehensive guide for Polish hotel investors. He is a sought-after speaker at leading industry events, including the CE Hotel Investment Conference and Property Forum Poland, where he shares his knowledge and vision for the future of hospitality.
Prior to joining Horwath HTL, Dariusz worked with international hotel chains in Russia and Ukraine before returning to Poland in 2009. He served as General Manager of Scandic Gdańsk Hotel and President of the Board at Investon, where he was instrumental in fostering the growth of outsourcing solutions in the hotel industry.
Dariusz holds a degree in Law and Administration from Warsaw University and an Executive MBA from the Rotterdam School of Management and Gdańsk Association for Management Education, Erasmus Graduate School of Business. His extensive experience, academic background, and leadership have solidified his position as a trusted advisor and thought leader in the hospitality sector.
Dariusz's Experience
Bold steps forward
We help clients achieve extraordinary outcomes.
Valuation of Maldives Resort Hotel
Maldives
Portfolio Valuation of Polish Hotel Chain
Nationwide, Poland
Market Analysis and Feasibility Study for Student Accommodation
Wroclaw, Poland
Desktop Analysis of Polish Hotel Chain
Voivodships Świętokrzyskie and Małopolskie, Poland
Market and Feasibility Study for Proposed Development
Szklarska Poręba , Poland
Tourism Recovery and Investment Project for the International Finance Corporation (IFC)
Nationwide, Poland
Market and Feasibility Study for 4-star Hotel Project
Mlynica, Slovakia
Expert Witness for Arbitration Process
Poznan, Poland
Expert insights
Cutting edge analysis.
Poland Hotel Market 2023
Before the COVID-19 pandemic, Poland exhibited robust GDP growth, outperforming many EU countries. However, the pandemic induced a significant economic downturn, with Poland’s GDP shrinking by 2% year-over-year, better than the EU average decline of 6.1%. Recovery began in 2022, bolstered by expansionary fiscal policies, a strong labour market, and an influx of Ukrainian citizens. Nevertheless, inflation surged to 10.3% in July 2023, among the highest in the EU, with energy prices contributing significantly. Poland’s GDP is expected to grow moderately at 0.7% in 2023 and 2.7% in 2024, with inflation projected to remain high at 12.6% in 2023 and 7.9% in 2024.
Poland Hotels & Chains Report 2023
The 2023 edition of the “Poland Hotels & Chains Report” provides an in-depth look at the Polish hotel market, highlighting the continued expansion of branded hotels, the recovery from the COVID-19 pandemic, and the evolving business models within the industry. The report also covers the key players, market dynamics, and future development trends in Poland.
Poland Hotel Market 2021
Poland’s economic landscape experienced significant growth throughout the 2010s, highlighted by a 4.7% GDP growth in 2019, one of the highest in the European Union. The onset of the COVID-19 pandemic in 2020, however, reversed this trend, resulting in a GDP contraction of -2.7%. Despite this downturn, Poland’s economy showed resilience, recording one of the shallowest recessions in the EU with a GDP drop far less severe than the EU-27 average of -6.1%.
Poland Hotels & Chains Report 2021
The 2021 edition of the “Poland Hotels & Chains Report” provides an insightful analysis of the Polish hotel market, emphasizing the resilience and growth of branded hotels despite the challenges posed by the COVID-19 pandemic. This report highlights the key trends, market dynamics, and the performance of both domestic and international hotel chains in Poland.
Poland Hotel Market 2020
Poland’s hotel market has experienced robust growth over the past decade, driven by steady economic development and increased foreign investment. However, the COVID-19 pandemic has posed significant challenges, disrupting the upward trajectory. This report provides an in-depth analysis of the market performance, economic conditions, and future outlook for the Polish hotel industry.
Poland Hotel Market 2019
Poland’s hotel market is experiencing robust growth, fuelled by a strong economy, increasing tourism, and significant foreign investment. Poland is not only gradually reducing the distance to the richest EU countries but is now in the elite group of the 25 most developed economies in the world. Ranked 36th in the world, in the level of globalization, measuring 169 countries using the Global Connectedness Index, Poland has increasing ADR and occupancy of hotels in major cities, which in turn is encouraging investors to open new hotels. This report provides a comprehensive overview of Poland’s economic environment, tourism trends, hotel market performance, and future outlook.