Viewpoints with bite

Hotel profitability is under increasing pressure due to inflationary headwinds and payroll increases. Relying on traditional income sources is no longer enough: owners, operators and asset managers are now identifying alternative sources both within the hotel and around the site and available land. Strategic thinking on maximising revenue per square metre within the building footprint has led to some creative ideas which crucially do not impact the core business.

The September 2025 HTL Market Update provides a comprehensive analysis of Ireland’s hospitality sector performance during the summer season, along with investment trends, tourism statistics, and notable industry developments.

Welcome to the latest edition of Crowe / Horwath HTL Ireland Hospitality, Tourism & Leisure (HTL) market update, where we take a look at the wider tourism sector and provide hotel commentary, sectoral updates and noteworthy news. In this edition, we share a selection of our key industry developments and insights, including Ireland’s hotel performance, transactions, tourism trends, and the latest updates on hotel supply.

Crowe Ireland is delighted to publish the 28th edition of the Ireland Annual Hotel Industry Survey. This year’s survey captures a full year trading for hotels unlike any of the three prior years which were impacted by the Covid-19 pandemic. The results continue to illustrate the remarkable recovery in the marketplace post-pandemic and while the impact of high cost inflation and the war in Ukraine have moderated, these are more than made up for by increased costs of doing business, especially payroll. The survey also collates hotelier sentiment on key matters which impacted their businesses during the year and their outlook on the strength of the recovery on revenues, costs and profit levels.