Hotel profitability is under increasing pressure due to inflationary headwinds and payroll increases. Relying on traditional income sources is no longer enough: owners, operators and asset managers are now identifying alternative sources both within the hotel and around the site and available land. Strategic thinking on maximising revenue per square metre within the building footprint has led to some creative ideas which crucially do not impact the core business.

The September 2025 HTL Market Update provides a comprehensive analysis of Ireland’s hospitality sector performance during the summer season, along with investment trends, tourism statistics, and notable industry developments.

Crowe Ireland is delighted to publish the 28th edition of the Ireland Annual Hotel Industry Survey. This year’s survey captures a full year trading for hotels unlike any of the three prior years which were impacted by the Covid-19 pandemic. The results continue to illustrate the remarkable recovery in the marketplace post-pandemic and while the impact of high cost inflation and the war in Ukraine have moderated, these are more than made up for by increased costs of doing business, especially payroll. The survey also collates hotelier sentiment on key matters which impacted their businesses during the year and their outlook on the strength of the recovery on revenues, costs and profit levels.

Crowe is delighted to publish the 27th edition of the Ireland Annual Hotel Industry Survey. This year’s survey, in contrast to our previous surveys, sets out to capture the financial recovery from the COVID-19 pandemic during the year 2022 as compared to the financial year 2019. The results illustrate the changed marketplace that exists post the pandemic and the impact of high cost inflation and the fallout from the war in Ukraine. The survey also collates hotelier sentiment on key matters which impacted their businesses during the year and their outlook on the strength of the recovery on revenues, costs and profit levels.