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Report

Ireland Hospitality, Tourism & Leisure Market Update

The September 2025 HTL Market Update provides a comprehensive analysis of Ireland’s hospitality sector performance during the summer season, along with investment trends, tourism statistics, and notable industry developments.

Naoise Cosgrove
Naoise Cosgrove
Managing Partner, Ireland

Ireland Hospitality, Tourism & Leisure Market Update

Welcome to the latest edition of Crowe / Horwath HTL Ireland Hospitality, Tourism & Leisure (HTL) market update, where we take a look at the wider tourism sector and provide hotel commentary, sectoral updates and noteworthy news. In this edition, we share a selection of our key industry developments and insights, including Ireland’s hotel performance, transactions, tourism trends, and the latest updates on hotel supply.

Weldon Mather
Weldon Mather
Director, Ireland
Report

Ireland Annual Hotel Industry Survey 2024

Crowe Ireland is delighted to publish the 28th edition of the Ireland Annual Hotel Industry Survey. This year’s survey captures a full year trading for hotels unlike any of the three prior years which were impacted by the Covid-19 pandemic. The results continue to illustrate the remarkable recovery in the marketplace post-pandemic and while the impact of high cost inflation and the war in Ukraine have moderated, these are more than made up for by increased costs of doing business, especially payroll. The survey also collates hotelier sentiment on key matters which impacted their businesses during the year and their outlook on the strength of the recovery on revenues, costs and profit levels.

Aiden Murphy
Aiden Murphy
Partner, Ireland
Report

Ireland Annual Hotel Industry Survey 2023

Crowe is delighted to publish the 27th edition of the Ireland Annual Hotel Industry Survey. This year’s survey, in contrast to our previous surveys, sets out to capture the financial recovery from the COVID-19 pandemic during the year 2022 as compared to the financial year 2019. The results illustrate the changed marketplace that exists post the pandemic and the impact of high cost inflation and the fallout from the war in Ukraine. The survey also collates hotelier sentiment on key matters which impacted their businesses during the year and their outlook on the strength of the recovery on revenues, costs and profit levels.

Aiden Murphy
Aiden Murphy
Partner, Ireland
Report

Ireland Annual Hotel Industry Survey 2022

Crowe/Horwath HTL Ireland recently released the 26th Annual Hotel Industry Survey – a survey of the Pandemic Era, 2020 and 2021. Across 2020 and 2021, the hotel sector in Ireland recorded a massive loss in revenue due to the Government restrictions imposed to curb the spread of COVID-19, including periods of business closure, travel restrictions and social distancing as well as the reduction in worldwide travel. Revenue fell by 65% in 2020 and 49% in 2021 against 2019 levels. The extremely low occupancy levels of 29.6% in 2020 and 39.5% in 2021, compared to 73.8% in 2019, further confirm the unprecedented impact that the pandemic had on business levels in comparison to a normal year of trading. The cumulative impact of supports from the Government was to convert the sector from loss-making to profitable at EBITDAR level. These supports included a reduction in VAT to 9%, payroll support schemes (TWSS and EWSS), the COVID Response Support Scheme (CRSS) and other grants and cost waivers. However, the levels of EBITDAR profits for 2020 and 2021 were still down 82% and 42% respectively on 2019 levels.compared to 2019, reflecting the unprecedented challenges faced by the industry.

Aiden Murphy
Aiden Murphy
Partner, Ireland

Events

Annual Hospitality Conference

29th September – 30th September 2025

Where UK hospitality unites to unlock investment, insight and opportunity 29 – 30 September 2025 Manchester Central Convention Complex, UK

Manchester Central Convention Complex, UK

EXPO REAL

6th October – 8th October 2025

Welcome to EXPO REAL EXPO REAL is the most important trade fair for the real estate industry and therefore offers a fully comprehensive overview of developments, topics, innovations and solutions in the real estate industry. In this way, it provides the necessary orientation in a time of upheaval.

Munich Messe

HICAP

22nd October – 24th October 2025

HICAP has been Asia Pacific’s Essential Hotel Conference for 35 Years For 35 years, HICAP has been the unequaled annual gathering place for Asia-Pacific’s hotel investment community, attracting the most influential owners, developers, lenders, executives, and professional advisors from around the globe. Whether you are looking to make new contacts, strengthen existing relationships, learn or orchestrate a deal, HICAP is the event to attend. CONNECT WITH THE PEOPLE WHO REALLY MATTER AT HICAP Meet the key players in the industry. HICAP draws internationally influential decision-makers, experienced advisors and specialists, and industry pundits: Investors • Owners • Developers • Hotel Chain & Management Companies • Investment Bankers • Lenders • Advisors & Intermediaries • Architects & Designers • Government Tourism Officials • Media

Swissotel Singapore