Hospitality

Dream big. We will help you with the rest.

The worlds' best industry explained.

000k

New hotel rooms opening in 2025

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New Hotel Projects Categorised as Luxury

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New Global Hotels In Development

Our approach

Independent. Insightful.


Deep Industry Insights

Our experts have worked in Hospitality for many years, amassing a wealth of knowledge and experience that we bring to all our projects.


Client Results

Our focus is always to achieve the best outcome for the client, whatever that outcome is. Our advice is always impartial and independent.


Global Strategy Thought Leaders

Horwath HTL experts can be found speaking at over 100 events a year. Often quoted, we produce many pieces of high quality research and work with many universities and industry bodies to solve industry-wide problems.


Institutions

Horwath HTL have been asked to work on governmental projects to promote and inspire the next generation of industry solutions.

000+

Experts

00k+

Projects Completed

000+

Years in Operation

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Global Offices

Horwath HTL

Insight

The Brand Bubble: Navigating an overloaded market

The rapid expansion of brands has created a saturated market. Consumers often face difficulty distinguishing among similar offerings, leading to what has been described as a “sea of sameness.”

Capabilities

Creative solutions

Clarity in a complicated world.

Strategy and Planning

It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.

Growth, Sales and Marketing

Do more with what you have. Get your focus and resources to the right place.

Operational Support

What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.

Valuation and Transaction Advisory

When there is a deal to be done, you may only have one chance. Let's get it right.

Sustainability

Sustainability and financial performance are two sides of the same coin. Future proof your assets.

Research

Expert insights

Cutting-edge analysis.

Viewpoint
Report

Ireland Hospitality, Tourism & Leisure Market Update

The September 2025 HTL Market Update provides a comprehensive analysis of Ireland’s hospitality sector performance during the summer season, along with investment trends, tourism statistics, and notable industry developments.

Naoise Cosgrove
Naoise Cosgrove
Managing Partner, Ireland
Report

Ireland Annual Hotel Industry Survey 2024

Crowe Ireland is delighted to publish the 28th edition of the Ireland Annual Hotel Industry Survey. This year’s survey captures a full year trading for hotels unlike any of the three prior years which were impacted by the Covid-19 pandemic. The results continue to illustrate the remarkable recovery in the marketplace post-pandemic and while the impact of high cost inflation and the war in Ukraine have moderated, these are more than made up for by increased costs of doing business, especially payroll. The survey also collates hotelier sentiment on key matters which impacted their businesses during the year and their outlook on the strength of the recovery on revenues, costs and profit levels.

Aiden Murphy
Aiden Murphy
Partner, Ireland
Report

Ireland Annual Hotel Industry Survey 2023

Crowe is delighted to publish the 27th edition of the Ireland Annual Hotel Industry Survey. This year’s survey, in contrast to our previous surveys, sets out to capture the financial recovery from the COVID-19 pandemic during the year 2022 as compared to the financial year 2019. The results illustrate the changed marketplace that exists post the pandemic and the impact of high cost inflation and the fallout from the war in Ukraine. The survey also collates hotelier sentiment on key matters which impacted their businesses during the year and their outlook on the strength of the recovery on revenues, costs and profit levels.

Aiden Murphy
Aiden Murphy
Partner, Ireland
Report

Ireland Annual Hotel Industry Survey 2022

Crowe/Horwath HTL Ireland recently released the 26th Annual Hotel Industry Survey – a survey of the Pandemic Era, 2020 and 2021. Across 2020 and 2021, the hotel sector in Ireland recorded a massive loss in revenue due to the Government restrictions imposed to curb the spread of COVID-19, including periods of business closure, travel restrictions and social distancing as well as the reduction in worldwide travel. Revenue fell by 65% in 2020 and 49% in 2021 against 2019 levels. The extremely low occupancy levels of 29.6% in 2020 and 39.5% in 2021, compared to 73.8% in 2019, further confirm the unprecedented impact that the pandemic had on business levels in comparison to a normal year of trading. The cumulative impact of supports from the Government was to convert the sector from loss-making to profitable at EBITDAR level. These supports included a reduction in VAT to 9%, payroll support schemes (TWSS and EWSS), the COVID Response Support Scheme (CRSS) and other grants and cost waivers. However, the levels of EBITDAR profits for 2020 and 2021 were still down 82% and 42% respectively on 2019 levels.compared to 2019, reflecting the unprecedented challenges faced by the industry.

Aiden Murphy
Aiden Murphy
Partner, Ireland
Report

Ireland: Hotel Market Trends & Analysis

The Irish hotel sector has faced significant challenges due to the COVID-19 pandemic, but with restrictions beginning to lift in June 2021, there is optimism for a robust recovery to pre-pandemic performance levels. In 2019, despite a VAT increase impacting revenues, Ireland’s hotel market was financially strong. Dublin remained a prime location for hotel development, maintaining high occupancy levels and adding new bedrooms.

Naoise Cosgrove
Naoise Cosgrove
Managing Partner, Ireland