Tourism

Tourism is back, stronger than ever. Where do you want to go?

$0.0tn

Global Spend on Tourism 2024

0%

Travel and Tourism share of Global GDP

$000bn

China Domestic Travel Market

Our approach

Independent. Intelligent.


Deep Industry Insights

Our experts have worked in the Tourism industry for many years, amassing a wealth of knowledge and experience that we bring to all our projects.


Client Results

Our focus is always to achieve the best outcome for the client, whatever that outcome is. Our advice is always impartial and independent.


Global Strategy Thought Leaders

Horwath HTL experts can be found speaking at over 100 events a year. Often quoted, we produce many pieces of high class research and work with many universities and industry bodies to solve industry wide problems.


Institutions

Horwath HTL have been asked to work on governmental projects to promote and inspire the next generation of industry solutions. We work with the World Bank, European Union, EBRD and many other key institutions.

000+

Experts Globally

00K

Projects Completed

000+

Years in Operation

00

Global Offices

Horwath HTL

Industry Focus

How much is too much?

Two massive innovations over the last 20 years 
have fuelled a tourism boom; low cost airlines 
and the short term rental market. But at what cost? And is it too late to make a change?

Capabilities

Creative solutions

Clarity in a complicated world.

Strategy and Planning

It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.

Growth, Sales and Marketing

Do more with what you have. Get your focus and resources to the right place.

Operational Support

What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.

Valuation and Transaction Advisory

When there is a deal to be done, you may only have one chance. Let's get it right.

Sustainability

Sustainability and financial performance are two sides of the same coin. Future proof your assets.

Research

Expert insights

Cutting-edge analysis.

Viewpoint

Ozone recovery as a reminder: science works, policy matters

The announcement that the Antarctic ozone hole reached its smallest seasonal extent since 2019 is one of the most encouraging environmental signals we have received in years. After decades of global cooperation under the Montreal Protocol, the atmospheric system is finally showing measurable signs of recovery: later opening dates, earlier closures, and a progressive reduction in area size. At a time when environmental news is often dominated by climate disruption, biodiversity loss, and ecosystem stress, this positive development matters. It demonstrates something fundamental: when the world commits to science-based policy, coordinated regulation, and long-term implementation, environmental recovery is not only possible, it is inevitable. But this is where the optimism ends, and the complexity begins.

Julia Chudnobsky
Julia Chudnobsky
Sustainability Lead, Argentina
Viewpoint

COP30 in the Amazon – where we stand today

COP30, hosted for the first time in history inside the Amazon, in Belém (Brazil) , has become a symbolic and strategic moment for global climate governance. It brought together nearly 200 countries, along with businesses, indigenous communities, local governments and NGOs, to discuss how the world will adapt to the accelerating climate crisis. Although expectations were high, the outcomes were mixed: some tangible steps forward, but also major gaps in ambition, especially regarding the future of fossil fuels.

Julia Chudnobsky
Julia Chudnobsky
Sustainability Lead, Argentina
Viewpoint
Report

Ireland Hospitality, Tourism & Leisure Market Update

The September 2025 HTL Market Update provides a comprehensive analysis of Ireland’s hospitality sector performance during the summer season, along with investment trends, tourism statistics, and notable industry developments.

Naoise Cosgrove
Naoise Cosgrove
Managing Partner, Ireland