Tourism
Tourism is back, stronger than ever. Where do you want to go?
Global Spend on Tourism 2024
Travel and Tourism share of Global GDP
China Domestic Travel Market
Tourism Experience
Bold steps forward
We help ambitious clients achieve extraordinary outcomes.
Qatar Mega-Destination Masterplan
Tourism development zone, Qatar
Tourism Sector Assessment for the North Pacific
Palau, FSM, RMI
Development of Accommodation Classification System
Saudi Arabia
Kazakhstan Tourism Development Strategy
Kazakhstan
Albania Tourism Development Strategy
Albania
Lisbon Hospitality Investment Strategy
Lisbon, Portugal
Our approach
Independent. Intelligent.
Deep Industry Insights
Our experts have worked in the Tourism industry for many years, amassing a wealth of knowledge and experience that we bring to all our projects.
Client Results
Our focus is always to achieve the best outcome for the client, whatever that outcome is. Our advice is always impartial and independent.
Global Strategy Thought Leaders
Horwath HTL experts can be found speaking at over 100 events a year. Often quoted, we produce many pieces of high class research and work with many universities and industry bodies to solve industry wide problems.
Institutions
Horwath HTL have been asked to work on governmental projects to promote and inspire the next generation of industry solutions. We work with the World Bank, European Union, EBRD and many other key institutions.
Experts Globally
Projects Completed
Years in Operation
Global Offices
Capabilities
Creative solutions
Clarity in a complicated world.
Strategy and Planning
It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.
Growth, Sales and Marketing
Do more with what you have. Get your focus and resources to the right place.
Operational Support
What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.
Transaction Advisory
When there is a deal to be done, you may only have one chance. Let's get it right.
Research
Expert insights
Cutting-edge analysis.
Fijian Hotel Market Overview June 2025
The Fiji tourism market quickly returned to a position of strength following the opening of borders in late 2021. The key source market of Australia was quick to return, followed by North American and New Zealand markets. This drove improving occupancy and record ADR levels in 2023 and 2024. The future challenge for the Fiji market will be in ensuring growth in tourist accommodation supply and seeing a greater diversification of source markets to improve year-round performance and reduce seasonal travel fluctuations.
Outdoor hospitality in Europe: the rise of the horizontal hotel
Outdoor hospitality in Europe – once seen as rustic or seasonal – is experiencing a major transformation. Spurred by the pandemic, technological advances, and investor interest, this sector is evolving into one of the most dynamic and resilient parts of the tourism landscape. Travellers are now choosing nature-based experiences, combining comfort with open-air escapes.
Portugal Hotels & Chains Report 2025
Welcome to the 2025 Portugal Hotels and Chains Report, a comprehensive exploration of the dynamic hospitality industry in Portugal. This report delves into the unique opportunities and challenges facing this flourishing market, offering valuable insights. Portugal’s hospitality industry continues to stand out as one of Europe’s most dynamic and resilient markets. In 2024, the country reinforced its position as a top-tier global tourism destination, buoyed by sustained demand, growing international interest, and a robust investment environment. While traditional destinations like Lisbon, Porto, and the Algarve remained strongholds of growth, there was a notable surge in visitor numbers to lesser-known regions, signalling a broader diversification of tourism flows.
