Tourism
Tourism is back, stronger than ever. Where do you want to go?
Global Spend on Tourism 2024
Travel and Tourism share of Global GDP
China Domestic Travel Market
Tourism Experience
Bold steps forward
We help ambitious clients achieve extraordinary outcomes.
Qatar Mega-Destination Masterplan
Tourism development zone, Qatar
Tourism
Strategy and Planning
Destinations
Tourism Sector Assessment for the North Pacific
Palau, FSM, RMI
Tourism
Strategy and Planning
Destinations
Development of Accommodation Classification System
Saudi Arabia
Tourism
Operational Support
Destinations
Kazakhstan Tourism Development Strategy
Kazakhstan
Tourism
Strategy and Planning
Destinations
Albania Tourism Development Strategy
Albania
Tourism
Strategy and Planning, Sustainability
Destinations
Lisbon Hospitality Investment Strategy
Lisbon, Portugal
Hospitality
Strategy and Planning, Operational Support
Assets
Our approach
Independent. Intelligent.
Deep Industry Insights
Our experts have worked in the Tourism industry for many years, amassing a wealth of knowledge and experience that we bring to all our projects.
Client Results
Our focus is always to achieve the best outcome for the client, whatever that outcome is. Our advice is always impartial and independent.
Global Strategy Thought Leaders
Horwath HTL experts can be found speaking at over 100 events a year. Often quoted, we produce many pieces of high class research and work with many universities and industry bodies to solve industry wide problems.
Institutions
Horwath HTL have been asked to work on governmental projects to promote and inspire the next generation of industry solutions. We work with the World Bank, European Union, EBRD and many other key institutions.
Experts Globally
Projects Completed
Years in Operation
Global Offices
Capabilities
Creative solutions
Clarity in a complicated world.
Strategy and Planning
It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.
Growth, Sales and Marketing
Do more with what you have. Get your focus and resources to the right place.
Operational Support
What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.
Valuation and Transaction Advisory
When there is a deal to be done, you may only have one chance. Let's get it right.
Research
Expert insights
Cutting-edge analysis.
Prishtina’s hotel moment, opportunity with conditions
Kosovo’s tourism has expanded strongly in the post pandemic period, supported by macroeconomic improvements, diaspora engagement, and rising international visitation, yet Prishtina remains, above all, a gateway and business hub. That framing is useful because it sets expectations correctly. The capital is not primarily competing as a long-stay leisure destination. It functions as a connector and a centre of gravity for business, institutions, and international organisations, translating into demand that can be steady, but often short in duration and sensitive to convenience and value.
Costa Rica shifts from tourism icon to diversified investment powerhouse
Costa Rica has built one of the most recognizable tourism identities in the Americas, grounded in sustainability, biodiversity, and nature-based experiences. For decades, this positioning favored low-density, experiential hospitality formats, often at the boutique or eco-luxury end of the spectrum.
Turning Spas, Gyms and Retreats into profit centers
Historically, spas and gyms were considered an “amenity” or a nice-to-have perk intended to elevate the brand perception or to fulfil the “star rating” requirement. Today, the growing global emphasis in the post-COVID era on healthy lifestyles, work-life balance, mental wellbeing, and mindful living is driving increased spending on wellness services and retreat experiences.
