Tourism
Tourism is back, stronger than ever. Where do you want to go?
Global Spend on Tourism 2024
Travel and Tourism share of Global GDP
China Domestic Travel Market
Tourism Experience
Bold steps forward
We help ambitious clients achieve extraordinary outcomes.
Qatar Mega-Destination Masterplan
Tourism development zone, Qatar
Tourism
Strategy and Planning
Destinations
Tourism Sector Assessment for the North Pacific
Palau, FSM, RMI
Tourism
Strategy and Planning
Destinations
Development of Accommodation Classification System
Saudi Arabia
Tourism
Operational Support
Destinations
Kazakhstan Tourism Development Strategy
Kazakhstan
Tourism
Strategy and Planning
Destinations
Albania Tourism Development Strategy
Albania
Tourism
Strategy and Planning, Sustainability
Destinations
Lisbon Hospitality Investment Strategy
Lisbon, Portugal
Hospitality
Strategy and Planning, Operational Support
Assets
Our approach
Independent. Intelligent.
Deep Industry Insights
Our experts have worked in the Tourism industry for many years, amassing a wealth of knowledge and experience that we bring to all our projects.
Client Results
Our focus is always to achieve the best outcome for the client, whatever that outcome is. Our advice is always impartial and independent.
Global Strategy Thought Leaders
Horwath HTL experts can be found speaking at over 100 events a year. Often quoted, we produce many pieces of high class research and work with many universities and industry bodies to solve industry wide problems.
Institutions
Horwath HTL have been asked to work on governmental projects to promote and inspire the next generation of industry solutions. We work with the World Bank, European Union, EBRD and many other key institutions.
Experts Globally
Projects Completed
Years in Operation
Global Offices
Capabilities
Creative solutions
Clarity in a complicated world.
Strategy and Planning
It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.
Growth, Sales and Marketing
Do more with what you have. Get your focus and resources to the right place.
Operational Support
What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.
Valuation and Transaction Advisory
When there is a deal to be done, you may only have one chance. Let's get it right.
Research
Expert insights
Cutting-edge analysis.
A unified vision for tourism readiness ahead of the World Cup
In 2026, the world will turn its eyes toward North America. For a month, the FIFA World Cup will become more than a global sporting competition – it will be a defining measure of how cities, nations, and industries craft human experience at scale.
Cuando el termómetro se rompe: el calor extremo que está marcando el verano en América Latina
Hay un tipo de calor que no se discute. No es “qué lindo día”, ni “se siente pesado”. Es el calor que te obliga a cambiar planes, a buscar sombra como si fuera un lujo. Ese calor volvió a aparecer con fuerza en América Latina entre el cierre de diciembre de 2025 y los primeros días de enero de 2026, con registros que, en varios lugares, quedaron cerca de marcas récord para la época. Y lo más importante: en las ciudades, se vive peor.
Sustainability Insight
As Europe approaches the Christmas and New Year holidays, tourism flows are once again concentrating heavily in major cities and festive destinations. Winter pressure is urban, intense, and highly concentrated in time and space. Europe remains the world’s largest tourism region, with 625 million international tourists between January and September 2025, a 4 % increase over 2024, indicating continued strong rebound and growth. Put simply: the holidays won’t just be “busy.” They’ll be pressure-tests for city centres, infrastructure, housing, and resident tolerance.