Market Report
Market Report: Ireland
The tourism industry in Ireland is valued at over €9bn supporting one in ten jobs in the country. The sector has seen significant growth over the last decade, with international visitor numbers alone increasing by over 30% (from the previous peak in 2007) to over 10 million visitors in 2018.
Ireland is a leading tourist destination, enriched with history and culture and with continued improvements in infrastructure and access, the outlook for the hospitality sector remains positive.
This report, written by Naoise Cosgrove of Horwath HTL Ireland, provides an insight into Ireland’s dynamic tourism and hospitality market.
Highlights in the report
Overall Market Performance
- Occupancy: 79% in 2018, up 1 percentage point from 2017.
- RevPAR: €122, up 7% from 2017.
- ADR: €145, up €9 (6.4%) from 2017.
- Total Revenue per Available Room: €71k in 2017, a 7% increase from the previous year.
Dublin Market
- Occupancy: 84%, highest among European cities.
- RevPAR: €122, ranking seventh-highest in Europe.
- ADR: €145, reflecting a 6.4% year-on-year increase.
- High-Profile Events: High occupancy driven by events such as the Six Nations, Saint Patrick’s Festival, and concerts.
Visitor Trends
International Visitors:
- Total: 10.6 million in 2018, marking the eighth consecutive year of growth.
- Key Markets:
- UK: 35% of total visitors, but declining influence.
- North America: Increased from 0.9 million in 2010 to 2.4 million in 2018.
- Mainland Europe: Accounts for 36% of overall visitors.
- Dublin Airport: Record 31.5 million passengers in 2018, a 6% year-on-year increase.
Domestic Visitors:
- Total Domestic Trips: 9.6 million in 2017, a 2.9% increase from 2016.
- Expenditure: €1.9 billion.
- Hotel Stays: 3.9 million trips, highlighting the importance of the domestic market, particularly during off-peak seasons.
Supply Trends
- Total Hotels: 820 registered hotels with 58,757 rooms.
- Dublin: 33% of rooms located here, with over 1,100 new rooms added in 2018.
- New Brands: Aloft by Marriott, Marlin, Hampton Inn by Hilton, and Moxy by Marriott scheduled to open in 2019.
- Future Growth: Approximately 1,600 new hotel rooms expected in 2019.
Industry Strategy and Outlook
Strategy for Growth to 2025:
- Goals:
- Increase international visitors to 13.7 million.
- Increase sector value to €8.1 billion.
- Create 310,000 jobs.
- Increase exchequer receipts to €1.86 billion.
- Add 11,000 hotel bedrooms.
- Challenges: Addressing the shortage of hotel rooms, particularly in Dublin.
Economic Impact:
- Growth: Strong domestic economy and increasing overseas visitors.
- Brexit: Potential risks due to Brexit include a decline in UK visitors and competitive pricing pressures from the UK.
Unduh Laporan
