Operator Selection for Luxury resort in Miyakojima Island, Okinawa.

Project Scope

Horwath HTL was engaged by Mitsubishi Estate to assist in the operator selection process for a luxury resort project on Miyakojima Island, Okinawa. The objective was to identify and secure a hotel operator that aligned with the resort’s vision of delivering a high-end, immersive experience while complementing the unique natural and cultural attributes of the island.

The process began with a comprehensive analysis of Miyakojima’s tourism market, focusing on the island’s position as a premium destination within Okinawa. This included evaluating visitor demographics, seasonal trends, and the competitive landscape of luxury resorts in the region. The findings provided Mitsubishi Estate with a clear understanding of the market opportunities and challenges for their project.

Based on this analysis, Horwath HTL developed a targeted shortlist of potential operators renowned for their ability to deliver exceptional luxury experiences. Each operator was assessed for their expertise in resort management, brand alignment with Mitsubishi Estate’s goals, and a proven track record in similar destinations. Particular emphasis was placed on operators with a commitment to sustainability and the ability to highlight Miyakojima’s pristine environment and cultural heritage.

Horwath HTL facilitated discussions and negotiations with the shortlisted operators, providing strategic advice on key contract terms, including management fees, operational responsibilities, and brand standards. Their role also included evaluating proposals to ensure the selected operator could maximize the resort’s market potential and deliver on its premium positioning.

The engagement culminated in the selection of a luxury operator that matched the project’s high standards and strategic vision. By leveraging its extensive industry expertise, Horwath HTL provided Mitsubishi Estate with the guidance necessary to secure an operator capable of establishing the resort as a flagship property in Miyakojima’s burgeoning luxury tourism market.

Lokasi Proyek

Miyakojima, Okinawa, Japan