Site Analysis & Value Guidance for Luxury Resort

Project Scope

We were commissioned to conduct a comprehensive site analysis and provide value guidance for a proposed luxury resort development. The client sought our expertise to assess the potential of the selected location and to inform strategic decisions regarding project feasibility, design, and market positioning.

The project began with an in-depth site evaluation, considering factors such as accessibility, environmental characteristics, local infrastructure, and proximity to demand generators like cultural landmarks and natural attractions. Our team conducted on-site visits and analysed geospatial data to identify strengths, challenges, and opportunities unique to the location.

In parallel, we conducted a market study to benchmark the proposed development against existing and upcoming luxury resorts in the region. This analysis encompassed pricing strategies, guest preferences, and occupancy trends, offering insights into the competitive landscape. Our findings were reinforced by a review of demand patterns, including seasonality and target demographics, ensuring our recommendations were data-driven and market-responsive.

Based on the site and market analyses, we provided guidance on the project’s value proposition, highlighting the attributes that could elevate its appeal to high-net-worth travellers. Additionally, we advised on areas requiring investment, such as infrastructure improvements or sustainability measures, to maximise the project’s long-term viability.

The final deliverable included a detailed report summarising our findings, supported by financial modelling to outline revenue potential and return on investment. Our work equipped the client with a robust understanding of the site’s potential and informed strategic planning for the luxury resort’s development.

By combining site-specific insights with market intelligence, we ensured our client was well-positioned to make informed decisions that aligned with their vision and the expectations of the luxury travel market.

Lokasi Proyek

Banff, Alberta, Canada