The valuation of the ex-Hotel Sofitel required a detailed financial and market analysis to determine its fair market value and potential repositioning opportunities. Our consultants were engaged to conduct an independent assessment, evaluating the property’s current asset value, competitive positioning, and redevelopment potential.

The process began with a thorough review of the hotel’s historical financial performance, operational structure, and physical condition. A market study was undertaken to assess demand dynamics, competitive benchmarks, and broader economic trends influencing the hospitality sector. This included an evaluation of the property’s location, brand equity, and potential for repositioning within the luxury or upscale segments.

Financial modelling incorporated multiple valuation methodologies, including discounted cash flow analysis, capitalisation rate assessment, and comparisons with recent market transactions. Sensitivity analyses were conducted to assess risks related to market fluctuations, required capital investment, and potential brand affiliation scenarios. Consideration was also given to redevelopment strategies, analysing the financial implications of repositioning the asset for alternative uses or rebranding under a new hotel flag.

The final valuation report provided a clear, data-driven assessment of the ex-Hotel Sofitel’s current and potential value. Our work equipped the client with critical insights to support investment decision-making, strategic planning, and negotiations for the property’s future use.

Project Location

Buenos Aires, Argentina