Market Value Positioning for Holiday Park

Project Scope

Horwath HTL was retained to determine the market value of a holiday park, providing the client with a detailed and accurate valuation to support strategic decision-making. The assessment included a comprehensive analysis of the property’s physical assets, operational performance, and market positioning.

The valuation began with an evaluation of the holiday park’s real estate components, such as accommodation units, recreational facilities, and infrastructure. The quality, condition, and location of these assets were carefully assessed to determine their contribution to the overall value. The park’s amenities, including leisure facilities and supporting infrastructure, were also examined for their impact on guest experience and market competitiveness.

Operational performance was a key focus of the analysis. Historical financial data was reviewed to understand revenue streams, cost structures, and profitability. Key performance metrics such as occupancy rates, average daily rates, and per-guest spending were benchmarked against industry standards and comparable properties in the region. This provided a clear picture of the park’s income-generating potential.

Market conditions were also analysed, considering factors such as regional tourism trends, demand drivers, and competitive positioning. Projections for future performance were developed, incorporating anticipated changes in market conditions and potential operational improvements.

The final deliverable was a comprehensive valuation report detailing the current market value of the holiday park, supported by robust analysis and financial modelling. This report provided the client with a critical tool for investment planning, refinancing, or sale considerations.

By combining rigorous asset evaluation with operational and market insights, Horwath HTL delivered a valuation that reflected both the current value and future potential of the holiday park, ensuring the client was well-positioned for informed decision-making.

A projekt helye

Soest, The Netherlands