Jessica Santos
Analyst, Atlanta, USA
Jessica Santos is an Analyst who demonstrates considerable skill in the areas of strategic planning, brand analysis, feasibility studies, and operational reporting.
Bio
Jessica Santos is an Analyst at Horwath HTL, bringing a strong foundation of expertise in strategic planning, brand analysis, feasibility studies, and operational reporting. Her analytical approach and attention to detail make her a key contributor to delivering data-driven insights and actionable recommendations for clients in the hospitality sector.
With seven years of experience in the hospitality industry, Jessica has developed a comprehensive understanding of the complexities and nuances of the field. Before joining Horwath HTL, she served as VIP Sales and Operations Manager for a luxury tour operator, where she honed her skills in high-level client service, operational efficiency, and bespoke travel planning.
Jessica’s academic background further reinforces her professional capabilities. She holds a Master’s degree from the prestigious École Hôtelière de Lausanne, where she specialised in hotel development and asset management. This advanced training equipped her with a deep knowledge of the financial and operational aspects of hospitality real estate, positioning her as a valuable resource for stakeholders seeking to optimise their assets and strategies.
At Horwath HTL, Jessica applies her diverse experience and education to support clients in achieving their goals. Her ability to combine strategic vision with practical solutions ensures the delivery of high-quality advisory services tailored to meet the specific needs of each project.
Jessica is passionate about driving excellence in the hospitality industry and is committed to contributing to the success of the clients and projects she supports.
Jessica's Experience
Bold steps forward
We help clients achieve extraordinary outcomes.
Global Franchise and License Fee Comparison
Global
Market & Feasibility Study for Luxury Ski Resort
Wyoming, USA
Market Study for RV Park
Fredericksburg, USA
Brand Selection & Development of Lifestyle Hotel
Roswell, GA, USA
Due Diligence of L’Ermitage Hotel, Beverly Hills
Beverley Hills, USA
Impact Study and Incentive Review
Memphis, USA
BOH Planning for Large-Scale Resort Development
Orlando, USA
Global Business Landscape & Non-Gaming Trends
Global
Expert insights
Cutting edge analysis.
Lifestyle hotels: the ultimate network impact move
Even if they don’t always generate the highest returns, they contribute by making the broader portfolio more relevant and appealing – especially to younger, experience-driven travellers. In many ways, lifestyle brands are the front-facing ambassadors of modern hospitality, bringing energy, identity, and fresh perspective to the mix.

What we learned at ALIS CALA 2025: Day 2
The debut of ALIS CALA 2025 marked a significant milestone for the hospitality industry in the Caribbean and Latin America. Merging the former CHRIS and HOLA conferences, this unified platform brought together more than 100 hospitality leaders, investors, and developers in Coral Gables, Florida to chart the future of travel and investment across the region.

Resilience in Paradise
Global leisure travel patterns are undergoing a notable realignment as economic and political headwinds emanating from the United States redirect international tourists toward more accessible and stable destinations. The Caribbean, in particular, has emerged as a prime beneficiary of this shift. Factors such as U.S. trade tariffs, policy uncertainty, and geopolitical tensions have dampened the appeal of U.S. travel for many overseas visitors, resulting in a “travel diversion” effect in which sun-seeking travelers opt for Caribbean getaways over U.S. holidays. At the same time, the Caribbean region’s robust tourism recovery and relative political stability have positioned its islands as attractive havens for both vacationers and investors.
