Key Findings 

Market Recovery and Growth: 

• Poland’s hotel market has shown strong resilience, with chain hotel numbers increasing by 7% from 2019 to 2022, bringing the total to 462 chain hotels and 64,975 rooms. This growth is a testament to the market’s recovery from the pandemic, even though many projects faced financing challenges. 

• The overall chain penetration in Poland reached 18.0% of hotels and 44.0% of rooms, reflecting a steady increase in branded properties. 

Top Hotel Chains: 

• Accor remains the largest hotel chain in Poland, with 91 hotels and 14,938 rooms, followed by Hilton Worldwide with 29 hotels and 4,650 rooms, and Polski Holding Hotelowy with 38 hotels and 4,426 rooms.

• International chains now make up 50% of all chain hotels in Poland, with a higher concentration of larger properties compared to domestic chains.

Business Models: 

• Lease agreements and ownership continue to be the predominant business models in the Polish market, accounting for 41% and 34% of chain hotels, respectively. Franchise agreements cover 19% of the market, while management contracts account for 11%. 

• There is a noticeable shift away from fixed-rate lease agreements towards variable rents, driven by the uncertainties brought about by the pandemic. 

Geographical Distribution: 

• Warsaw leads the market with 110 chain hotels and 18,170 rooms, followed by Cracow with 193 hotels and 13,339 rooms, and the TriCity (Gdansk, Gdynia, Sopot) with 98 hotels and 8,236 rooms.

• Warsaw also has the largest pipeline, with 13 new hotels and 2,355 rooms expected to be added by 2025, further cementing its position as Poland’s key hospitality hub. 

Pipeline and Future Developments: 

• A significant development pipeline is in place, with major cities like Warsaw, Cracow, and Wrocław seeing substantial growth. By 2025, Warsaw is expected to add 2,355 rooms, Cracow 1,053 rooms, and Wrocław 1,509 rooms through new projects. 

• Resort destinations are becoming increasingly attractive to international brands, with new openings in areas like Szklarska Poręba and Zakopane, indicating a growing interest in leisure tourism. 

 The Polish hotel market is well on its way to recovery, with strong growth in branded hotels and continued investment in key urban and resort destinations. The market is evolving with a shift towards more flexible business models and an increasing presence of international brands. This trajectory suggests a promising future for Poland’s hospitality sector as it continues to expand and adapt to new market conditions. 

Preuzmite izvješće

For detailed charts, graphs, and further analysis, download the full report here

Preuzmite izvješće