Our consultants were engaged to provide an overview of the hotel industry in Québec, offering insights into market trends, demand drivers, and investment dynamics. The study was commissioned to support strategic planning and decision-making for stakeholders considering development, acquisition, or repositioning within the province’s hospitality sector.

The engagement began with an analysis of Québec’s tourism and economic landscape, examining visitor trends, key source markets, and factors influencing hotel demand. We assessed the impact of seasonality, major events, and government policies on market performance, providing a comprehensive understanding of the external environment shaping the industry.

A detailed evaluation of the hotel supply was conducted, categorising properties by location, service level, and brand affiliation. Performance metrics such as occupancy rates, average daily rates, and revenue per available room were analysed across different market segments, identifying areas of strength and potential gaps in supply. The competitive landscape was further examined, considering existing and pipeline developments, as well as the positioning of major hotel operators within the region.

Our study also highlighted emerging trends influencing the industry, including shifts in traveller preferences, sustainability initiatives, and the integration of technology in hotel operations. Strategic recommendations were provided to help stakeholders navigate market challenges and capitalise on growth opportunities. By delivering a data-driven overview of the Québec hotel market, we equipped our client with the insights needed to make informed investment and operational decisions.

Project Location

Montréal, Québec, Canada