Hospitality Insight
Bali Hotel & Branded Residences 2025
April 2025
Bali's hotel sector experienced a record-breaking performance in 2024, surpassing 2023's record.
Occupancy and average daily rates (ADR) saw significant increases, contributing to a 14% rise in revenue per available room (RevPAR).
Domestic tourism remained strong, with over 10 million domestic visitors, while international arrivals reached 6.3 million, exceeding pre-pandemic levels. Australia, India, and China were the top international markets.
The hotel market’s performance varied by segment, with luxury hotels seeing a 13% increase in IDR RevPAR, and upper upscale and upscale segments reporting strong growth in occupancy and ADR. The midscale segment had a particularly notable year, with a 35% YoY increase in RevPAR.
In terms of location, areas like Legian, Kuta, and Tanjung Benoa saw substantial growth in occupancy and RevPAR, while Ubud and Jimbaran/Uluwatu faced challenges with increased competition from villas and apartments. Seasonality trends persisted, with the peak months being July and August.
Despite the success, concerns include increasing crime, health issues affecting tourists, and growing traffic and infrastructure issues, especially in high-growth areas like Canggu. Additionally, the influx of new luxury hotels and the spread of villas in popular areas could pressure rates. While the outlook for Bali remains positive due to its strong tourism infrastructure and brand, attention must be paid to location and development trends, particularly the saturation of high-end rooms and short-term accommodations.
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