תובנות
נקודות מבט עם עוקץ
היכנסו למחקרים העדכניים ביותר, ניתוחי תעשייה, MarketCompass ודוחות שוק פרימיום.
טרנדים
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DACH Region Hotels & Chains Report 2025
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Lenders pick the winners in the UK hotel market
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Smart exposure: optimising hotel market combinations for returns, stability and balance
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The Short-Term Rental Market: The Outlook
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Ireland Hospitality, Tourism & Leisure Market Update
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The shifting fundamentals of the UK hotel market
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The fragility of tourism destinations and the importance of a resilient mix
נקודות מבט
Beyond the spa: The commercial and investor guide to NZ hotel wellness
This report provides commercial intelligence tailored specifically for hotel investors, asset managers, and operators across New Zealand. It delivers market data, P&L economics, and a structured decision-making framework to guide capital deployment, asset positioning, and wellness amenity integration.
From Heritage to Headline Sector: The Rise of Spa Hotels & Resorts in the Baltic States
This report is tailored specifically for strategic advisors, institutional investors, developers, and key stakeholders across the hospitality, tourism, and real estate sectors. It delivers actionable market intelligence, performance benchmarks, and pipeline analysis designed to guide high-level capital deployment, asset positioning, and strategic decision-making throughout the Baltic region.
Why generic "Eco-Friendly" Hotel claims Are About to Become a major legal & financial risk
Generic "Eco-Friendly" Hotel claims are about to become a major legal & financial risk. Starting September 2026, EU Directive 2024/825 establishes strict consumer protection standards prohibiting generic green claims, unverified self-badges, and carbon-offset neutral statements. Applying globally to any operator targeting EU consumers, this guide decodes what hoteliers can legally say – and the verified data infrastructure required to back it up.
Record overnight stays, rising prices, mounting challenges.
What's really behind Switzerland's tourism boom — and what could disrupt it. 2025 was the most successful year on record for Swiss tourism, with overnight stays up 2.6 per cent to 43.93 million. But behind the headline figures lies an industry navigating geopolitical volatility, a domestic-international demand shift, structural challenges in hotel financing, and a widening gap between luxury and mid-market positioning. Andrea Jörger, Managing Partner of Horwath HTL Switzerland, shares his perspective on where the opportunities — and risks — lie
The hidden erosion of value: how third-party delivery is quietly reshaping hotel profitability
The rapid adoption of third-party delivery platforms has reshaped how guests dine during their stay, and for many hotels, the appeal is obvious.
דוחות
Mexico hotel industry report 2025: Market intelligence, hotel supply, and pipeline analysis
This report is tailored specifically for strategic advisors, institutional investors, developers, and key stakeholders across the hospitality, tourism, and real estate sectors. Horwath HTL delivers actionable market intelligence, performance benchmarks, and pipeline analysis designed to guide high-level capital deployment, asset positioning, and strategic decision-making throughout Mexico.
New Zealand Hotel Performance Focus July 2026
New Zealand’s hotel market recorded another strong month of growth in July, with nationwide RevPAR increasing 14% year-on-year. Download the report below to read our full analysis and regional highlights.
Brand Changes in the 2025 China Hotel Market
China's hotel market is entering a consolidation phase, with 1,900+ midscale-and-above hotels rebranded or de-branded in 2025 as competition shifts from new openings to performance, retention, and brand-property fit.
2025 China Hotel Industry
The 2025 China Hotel Industry Investment and Asset Management White Paper examines how China’s hotel sector is transitioning from expansion-led growth to a new phase focused on existing-asset optimization, professional operations, and long-term value creation. Drawing on extensive industry data and feedback from leading institutional investors and hotel asset owners, the report provides an in-depth analysis of hotel development, asset management, renovation, digital transformation, transactions, and exit strategies. It highlights the growing importance of refined operations, efficient space utilization, flexible management models, and data-driven decision-making in improving hotel profitability and asset performance. The report also explores changing investor preferences, the rise of franchising, increasing demand for hotel renovations, and the evolving role of financial exit channels such as asset sales and REIT-related structures. It offers practical insights for investors, owners, operators, and industry professionals seeking to navigate China’s changing hospitality investment landscape.
2026Q3-MSI·Hotel Market Sentiment Report
The national Hotel Market Sentiment Survey aims to provide judgments and predictions on the future insight for Chinese professional hoteliers. This survey is the 45th industry survey conducted by Horwath HTL on the Chinese hotel market, focusing on expectations for performance in Q3 of 2026 in terms of occupancy rate, average daily rate, and total revenue. We compared and analyzed the historical sentiment indices to effectively present the market‘s performance expectations for the hotel industry in different regions of China. In the performance expectations section of the survey, the sentiment index presented reflects the market‘s expectations for overall performance. The index ranges from -150 to +150, where “-150” indicates a very pessimistic performance expectation of the market, "0" indicates a neutral outlook, and "+150" indicates a very optimistic market performance expectation.
2026Q2-MSI·Hotel Market Sentiment Report
The national Hotel Market Sentiment Survey aims to provide judgments and predictions on the future insight for Chinese professional hoteliers. This survey is the 44th industry survey conducted by Horwath HTL on the Chinese hotel market, focusing on expectations for performance in Q2 of 2026 in terms of occupancy rate, average daily rate, and total revenue. We compared and analyzed the historical sentiment indices to effectively present the market‘s performance expectations for the hotel industry in different regions of China. In the performance expectations section of the survey, the sentiment index presented reflects the market‘s expectations for overall performance. The index ranges from -150 to +150, where “-150” indicates a very pessimistic performance expectation of the market, "0" indicates a neutral outlook, and "+150" indicates a very optimistic market performance expectation.
2026Q1-MSl·Hotel Market Sentiment Report
As an important part of the Horwath Global Hotel Market Sentiment Survey, the national Hotel Market Sentiment Survey aims to provide judgments and predictions on the future insight for Chinese professional hoteliers. This survey is the 43th industry survey conducted by Horwath HTL on the Chinese hotel market, focusing on expectations for performance in Q1 of 2026 in terms of occupancy rate, average daily rate, and total revenue. We compared and analyzed the historical sentiment indices to effectively present the market‘s performance expectations for the hotel industry in different regions of China. In the performance expectations section of the survey, the sentiment index presented reflects the market‘s expectations for overall performance. The index ranges from -150 to +150, where “-150” indicates a very pessimistic performance expectation of the market, "0" indicates a neutral outlook, and "+150" indicates a very optimistic market performance expectation.
חנות אסיה-פאק
דוחות פרימיום
בהסתמך על הניסיון והיכולות המחקריות המגוונות שלנו, Horwath HTL מפרסמת מגוון מחקרים המסייעים בניתוח שווקי המלונאות והתיירות הדינמיים של היום.
2025 Australia Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Australia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory F&B Statistics F&B Statistics – By Outlet Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:
2025 Japan Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 私たちはホスピタリティ・観光・レジャー業界における世界的なコンサルティングリーダーです。戦略策定から実行支援まで、事業全体を網羅したソリューションを提供し、変革を求めるクライアントの皆様が、卓越した成果を達成できるようサポートいたします。 2025 Japan Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. 当社では、顧問委員会および各地域のホテル協会と連携し、アジア太平洋の主要市場におけるホテルの財務・運営パフォーマンスを毎年調査しています。この年次調査は、変化の激しい市場環境を的確に捉えられる、業界において唯一の業績評価ツールです。 Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: 調査は「ホテルユニフォームシステム(USALI)」に基づいて実施され、地域別および料金区分別に以下の主要データを収集しています。 Departmental Revenue & Expenses / 部門別収入・費用 Undistributed Expenses / 非配賦費用 F&B Statistics – By Outlet / 料飲統計(アウトレット別) Spa & Health Club / スパ・ヘルスクラブ Labour Statistics / 労働力統計 Productivity Statistics / 生産性統計 Business Mix Profile / 客層セグメント Reservation & Sales Statistics / 予約・販売統計 Nationality Profile / 国籍別セグメント A summary of the report can be viewed here:
2025 Asia Pacific Serviced Apartment – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Asia Pacific Serviced Apartment – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of serviced apartment in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:
2025 China Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 China Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:
2025 Hong Kong Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Hong Kong Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:
2025 Malaysia Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Malaysia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Malaysia Annual Study – Summary
2025 Philippines Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Philippines Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: PH-25-Sample-Report
2025 Vietnam Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Vietnam Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Vietnam Annual Study – Summary
אירועים
Annual Hospitality Conference
29th September – 30th September 2025
Where UK hospitality unites to unlock investment, insight and opportunity 29 – 30 September 2025 Manchester Central Convention Complex, UK
Manchester Central Convention Complex, UK
EXPO REAL
6th October – 8th October 2025
Welcome to EXPO REAL EXPO REAL is the most important trade fair for the real estate industry and therefore offers a fully comprehensive overview of developments, topics, innovations and solutions in the real estate industry. In this way, it provides the necessary orientation in a time of upheaval.
Munich Messe
HICAP
22nd October – 24th October 2025
HICAP has been Asia Pacific’s Essential Hotel Conference for 35 Years For 35 years, HICAP has been the unequaled annual gathering place for Asia-Pacific’s hotel investment community, attracting the most influential owners, developers, lenders, executives, and professional advisors from around the globe. Whether you are looking to make new contacts, strengthen existing relationships, learn or orchestrate a deal, HICAP is the event to attend. CONNECT WITH THE PEOPLE WHO REALLY MATTER AT HICAP Meet the key players in the industry. HICAP draws internationally influential decision-makers, experienced advisors and specialists, and industry pundits: Investors • Owners • Developers • Hotel Chain & Management Companies • Investment Bankers • Lenders • Advisors & Intermediaries • Architects & Designers • Government Tourism Officials • Media
Swissotel Singapore