Project Scope

The Antognolla Estate, located in Umbria, Italy, is undergoing a significant transformation into a luxury resort and residential development, featuring a 12th-century castle, an 18-hole golf course, and upscale residences. The project is managed by VIY Management, a London-based investment firm specializing in luxury hospitality and mixed-use real estate projects.

Horwath HTL Italy was engaged to review and assess the business plan for the Antognolla Estate, providing an evaluation of its assumptions in the context of current market conditions. The objective was to ensure the plan’s feasibility, alignment with market realities, and strategic robustness, enabling the client to proceed with confidence in their development and operational decisions.

The review began with an in-depth analysis of the estate’s proposed concept, including its positioning as a luxury destination offering a unique blend of hospitality, residential, and leisure components. The evaluation focused on the core assumptions underlying the business plan, such as target market segmentation, pricing strategies, and projected revenue streams.

Market research was conducted to contextualise the estate’s business plan against current and emerging trends in the luxury hospitality and real estate sectors. Key factors, such as demand for exclusive accommodations, interest in wellness and experiential travel, and the appeal of integrated leisure offerings, were examined. The analysis also considered the estate’s location, accessibility, and competitive landscape to assess its positioning within the broader market.

The review included a detailed assessment of financial projections, including revenue forecasts, operating expenses, and expected returns. Each component was benchmarked against comparable projects and market data to ensure the assumptions were realistic and achievable. Sensitivity analyses were performed to evaluate the impact of potential risks and market fluctuations on the estate’s financial performance.

Operational considerations, including resource allocation, marketing strategies, and phased implementation plans, were also assessed. Recommendations were provided to optimise efficiency and enhance the overall guest and resident experience.

The final deliverable was a comprehensive report summarising the findings of the business plan review. The report included actionable recommendations for refining the plan, ensuring its alignment with market conditions, and enhancing its financial and operational feasibility.

By delivering a rigorous and data-driven assessment, Horwath HTL Italy supported the client in strengthening the Antognolla Estate’s business plan, positioning the project for long-term success in the competitive luxury market.

מיקום הפרויקט

Antognolla (Perugia, Umbria), Italy