The strategic consulting for the brand strategy and plan for Hplus involved a comprehensive approach to define the brand’s positioning, market differentiation, and long-term growth potential. Our consultants were engaged to provide in-depth analysis and recommendations that would support Hplus in achieving its business objectives while strengthening its market presence.

The process began with a thorough assessment of Hplus’s current brand positioning, including an evaluation of its competitive landscape, customer segmentation, and market trends. This was complemented by a series of stakeholder interviews and consumer insights to understand brand perception, strengths, and areas for improvement.

A key focus of the project was to refine the brand’s value proposition and identify opportunities for differentiation within the hospitality sector. We worked closely with the client to define the unique elements of Hplus’s offerings, exploring how these could be communicated effectively to target markets through clear messaging and innovative marketing strategies.

A strategic brand plan was developed, covering key areas such as brand vision, mission, and values, as well as customer experience strategies and service delivery frameworks. This plan included actionable recommendations for brand positioning, marketing channels, and communications strategies designed to elevate brand awareness, drive customer loyalty, and expand market reach.

The final deliverables provided Hplus with a comprehensive brand strategy and actionable roadmap for its future development. By aligning brand objectives with market realities, our work enabled Hplus to refine its strategic direction and position itself for sustained growth and success within the competitive hospitality landscape.

Project Location

Brasília, Brazil