SHIC 2021

Date: 2nd Feb 2021 - 3rd Feb 2021

Location: Marriott Hotel, Riyadh Airport


Saudi Arabia – It is the biggest story in the region. There is no country on the planet going through real and concrete cultural, economic, and political change in the way Saudi Arabia is.

A country of 33 million people with thousands of miles of pristine coastline, incredible natural assets and major cultural landmark is a vast opportunity for all segments of the hospitality industry.

Exclusive for AHIC VIP Pass holders, the third edition of the Saudi Arabia Hospitality Investment Conference (SHIC) in 2020 provided a unique and vital opportunity for the AHIC community to gain vital insights from key dignitaries and industry leaders involved in the Kingdom’s hospitality market. The two-day event was hosted by Dur Hospitality at the Riyadh Airport Marriott Hotel, and organised by SEMARK and co-organised by Bench Events and MEED.

The 4th edition will take place on 2-3 February 2021 at the Riyadh Airport Marriott Hotel.