Report

Austria Hotel Market 2021

Austria’s hotel market experienced significant disruptions in 2020 due to the COVID-19 pandemic. This report provides an analysis of the market's performance compared to pre-pandemic conditions in 2019, highlighting the impacts and adaptations in the industry.

Tourism in Austria Austria is a premier tourist destination in Europe, attracting 31.9 million international visitors in 2019, making it the seventh most popular destination on the continent. Tourism plays a crucial role in Austria’s economy, contributing approximately 25% to the GDP. Despite a steady growth trajectory over the past 50 years, the pandemic resulted in a dramatic decline in tourist numbers and revenues. 

Impact of COVID-19 

  • Overnight Stays: The total overnight stays in 2020 dropped to 97.9 million, a 35.9% decrease from 2019. Carinthia and Styria saw the smallest declines, while Vienna experienced the most significant drop of 74.0%.
  • Visitor Demographics: The number of overnight stays by international tourists fell by 41.2%, with the sharpest declines from key markets such as Germany, the Netherlands, Switzerland, and the USA. 

Market Performance 

  • Hotel Stock: Austria has approximately 11,800 hotel properties, totalling 303,500 keys. Non-branded, individually owned properties dominate the market, accounting for 86.63% of the total room stock.
  • Chain Hotels: Only 2.62% of properties (310 hotels) are chain hotels, representing 13.36% of total keys. Major international chains include Accor S.A. and Marriott International, with brands like Ibis and Motel One leading in terms of room count. 

 Key Market Players 

  • JUFA Holding GmbH: The largest domestic chain with 48 properties and 2,520 keys.