Project Scope

Horwath HTL supported a client in developing a brand strategy and an all-inclusive resort plan tailored to evolving guest preferences and market demands. The project aimed to create a distinct brand identity while delivering operational efficiency and memorable guest experiences.

The analysis was of global resort markets by HHTL offices across Europe, Asia and the America to determine the potential unit growth for each of the Client’s brands.

We began with a market analysis to assess current trends in the all-inclusive segment, identifying key features driving guest loyalty, such as wellness packages, family-friendly facilities, and premium services for luxury travelers. Through competitor benchmarking, we identified gaps in existing offerings and areas where the client could create a competitive edge.

Based on these insights, we crafted a brand identity centered around providing tailored guest experiences, with an emphasis on personalized services, locally sourced F&B options, and high-quality recreational activities. The plan detailed strategies to target key segments, including families, couples, and wellness seekers.

The development plan included operational frameworks for delivering consistent service quality across locations. This included designing scalable service delivery models, optimizing staffing structures, and integrating technology for seamless guest interactions.

Our team also provided recommendations for revenue management strategies, ensuring profitability through dynamic pricing models and premium upselling opportunities. Marketing strategies were tailored to emphasize the brand’s unique selling points, leveraging digital platforms and influencer partnerships to maximize visibility.

The final deliverable was a comprehensive blueprint for launching a competitive all-inclusive brand that could successfully differentiate itself in the market while meeting diverse guest needs.

Project Location

Global