Project Scope

Horwath HTL was engaged to analyse the potential repositioning and reorganisation of a five-star hotel’s operations to improve profitability. The project aimed to identify opportunities for enhancing financial performance while maintaining the property’s luxury standards and brand identity.

The engagement began with a comprehensive review of the hotel’s operational structure, focusing on revenue streams, cost management, and service delivery. Key performance indicators, such as occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR), were analysed in comparison to industry benchmarks and competitive properties. This assessment provided insights into areas where operational efficiencies and revenue optimisation could be achieved.

The analysis extended to the hotel’s market positioning and guest segmentation. By reviewing current target markets, guest preferences, and feedback, we identified opportunities to refine the hotel’s offering to attract higher-yield customer segments. This included recommendations for rebranding, enhancing guest experiences, and tailoring marketing strategies to align with evolving market demands.

Operational reorganisation was another critical focus area. Our team evaluated staffing structures, service workflows, and departmental cost allocations to identify inefficiencies and opportunities for improvement. Recommendations included streamlining processes, optimising resource allocation, and introducing technology solutions to enhance productivity and reduce costs.

The final deliverable was a detailed strategic report outlining actionable recommendations for repositioning and reorganising the hotel’s operations. This included a phased implementation plan to ensure a seamless transition while preserving the guest experience.

Through a combination of market analysis, operational expertise, and financial modelling, Horwath HTL provided a clear roadmap for achieving improved profitability. The proposed strategies aimed to position the hotel for long-term success in the competitive luxury hospitality market.

Project Location

Valkenburg / Maastricht, The Netherlands