Tourism Experience
Tourism Development Strategy for the Republic of Kazakhstan
Horwath HTL was entrusted by the European Union to create a transformative tourism master plan for Kazakhstan, working closely with the Kazakh government to chart a new course for the nation’s tourism industry.
Project Scope
Our approach involved a series of strategic and highly detailed steps, ensuring that the master plan addressed both immediate and long-term goals.
- Comprehensive Market Analysis:
We began with an in-depth assessment of Kazakhstan’s tourism landscape, analysing existing attractions, infrastructure, market demand, and global trends. This included a detailed SWOT analysis to understand the strengths, weaknesses, opportunities, and threats facing Kazakhstan as a tourist destination. - Stakeholder Engagement:
To align the master plan with national and regional priorities, we conducted extensive consultations with key stakeholders. This included government officials, local communities, private sector leaders, and international tourism experts, ensuring that diverse perspectives shaped the strategy. - Strategic Development Plan:
Based on our analysis, we developed a multi-faceted tourism development strategy. This included product diversification, such as promoting ecotourism, adventure tourism, and cultural heritage experiences. We also identified priority regions and key tourism hubs for development to maximize impact. - Sustainability and Infrastructure Focus:
We delivered recommendations on enhancing infrastructure, including transportation, accommodation, and digital connectivity, while emphasizing environmental conservation. Sustainable tourism practices were a central element to ensure long-term viability. - Investment and Partnership Strategy:
A critical component was creating a roadmap for attracting international investments and establishing public-private partnerships. This involved developing regulatory frameworks and providing guidance on fostering a favourable investment climate. - Actionable Implementation Roadmap:
Finally, we delivered a phased implementation plan with measurable milestones over the next decade, ensuring that Kazakhstan’s tourism sector could scale rapidly and sustainably.
The master plan is designed to propel Kazakhstan onto the global tourism stage, driving economic growth and sustainable development.
Tourism
Strategy and Planning
Destinations
Project Location
Kazakhstan
