Project scope

Horwath HTL was appointed to provide consultancy services for the planning and development of a landmark mixed-use project in Montenegro, set to redefine luxury and experiential travel in the region. The project is being developed in multiple phases, with the first phase, including the debut of Europe’s first One & Only resort, successfully completed in 2021. This phase alone represented an investment of approximately USD 1 billion, establishing a new standard of exclusivity and sophistication in the European hospitality market.

As part of our consultancy role, Horwath HTL conducted a comprehensive location and site analysis to assess the project’s geographic and environmental potential. This involved evaluating the site’s natural attributes, connectivity, and accessibility to identify opportunities for creating a destination that leveraged Montenegro’s stunning coastline and growing reputation as a high-end travel destination.

The market analysis focused on understanding current and projected trends in tourism and real estate in Montenegro and the broader Adriatic region. This included assessing demand drivers, identifying target markets, and benchmarking against regional competitors to determine the most strategic positioning for the development.

Our scope also included a detailed review of the proposed master plan, ensuring that the design maximized the functional and operational efficiency of the mixed-use components. Horwath HTL provided improvement guidelines to refine the master plan, focusing on optimal land use, integration of facilities, and enhancement of guest and resident experiences. These guidelines were designed to ensure the project’s alignment with international standards and its ability to attract premium clientele.

The successful completion of the first phase, anchored by the One & Only hotel, has established a solid foundation for the subsequent phases of development. Horwath HTL’s strategic insights and detailed planning support have been instrumental in shaping a project that not only elevates Montenegro’s luxury tourism profile but also delivers exceptional value to stakeholders.

Project Location

Kumbor, Montenegro